Fourth Installment of Charity Campaign Features Entire Celebrity Family

Fourth Installment of Charity Campaign Features Entire Celebrity Family

Skechers latest installment of 'Nothing Compares to Family' includes the complete Sutter Family - Trista, Ryan and son Max

MANHATTAN BEACH, Calif., Nov. 6 /PRNewswire/ -- Television's most beloved reality couple, Trista and Ryan Sutter (ABC's The Bachelorette) along with their one-year old son Max are the newest subjects starring in the latest installment of Skechers' wildly popular, "Nothing Compares to Family" advertising campaign. To date, the campaign has featured celebrity pairings of parents and children, but the most recent installment which includes the trio of Trista, Ryan and Max Sutter is the first to include an entire family.

"Skechers is an authentic family brand," states Kristen Van Cott, VP Global Licensing. "The ageless styles, top quality and genuine value truly resonates with our customers while the celebrity angle and charity connection supports our overall mission."

The core of the campaign is Skechers' commitment to family. Each ad will be tagged with a family-related charity of the celebrity's choice. The Sutters support Vail Valley Charitable Fund (http://www.vvcf.net/) which helps people who live and work in Eagle County, Colorado who have overwhelming financial needs due to medical crisis. The organization has already assisted six hundred individuals and families in Eagle County. The criterion in reaching out to famous parents, those tastemakers who hail from the entertainment worlds of film, television, music and sports, was that they embody family values.

The campaign, which is set to run through 2009, continues to feature some of today's most recognizable celebrity families benefiting charities of their choosing. The newest installment is set to appear in celebrity weekly glossies immediately and later lifestyle magazines. To date, Skechers has donated thousands of dollars to family related charitable causes.

A cross-generational brand, Skechers enjoys the rare position in the footwear industry of outfitting entire families in its casual shoes that are a hybrid of style and comfort. Family members, including mothers, fathers and grandparents shopping for themselves or their children, can easily find the right Skechers sneaker, sandal, flip-flop or boot that suits them and their age thanks to the brand's strategy of incorporating fashion trends with signature flair. It's a formula that generated $1.4 billion dollars in sales last year and has kept the company going strong for 16 years.

About Skechers

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company's global network of distributors and subsidiaries in Canada, Brazil, and across Europe, along with a joint venture in China. Please visit http://www.skechers.com/ or call the Company's information line at 877-INFO-SKX.

Source: Nothing Compares to Family

CONTACT: Greg Lutchko, greg@orsipr.com, or Danielle Whitaker,
danielle@orsipr.com, both of Orsi Public Relations, +1-323-874-4073, for
Nothing Compares to Family

Web site: http://www.skechers.com/
http://www.vvcf.net/

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