Christmas Tree of Bradesco Seguros e Previdencia, The Biggest Floating Christmas Tree in the World, is Inaugurated in Rio De Janeiro

Christmas Tree of Bradesco Seguros e Previdencia, The Biggest Floating Christmas Tree in the World, is Inaugurated in Rio De Janeiro

Event brought together thousands of people at the Rodrigo de Freitas Lagoon

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RIO DE JANEIRO, Brazil, Nov. 29 /PRNewswire/ -- The inaugural event of the 13th consecutive edition of the Christmas Tree of Bradesco Seguros e Previdencia, the biggest floating Christmas tree in the world according to the Guinness Book of Records, brought together thousands of people this Saturday (November 29, 2008). Considered the third greatest event in the city of Rio de Janeiro, after Carnaval and New Year's Eve, the Tree brings something new for 2008 in the form of "A melody of peace for the Brazilian family." The spectacle of lights and colors has taken on a musical touch. An electronic carillon, imported from Italy and similar to the one used in St. Peter's Basilica at the Vatican, has been installed within its structure to reproduce Christmas carols with bells played manually by professional bell-ringers. There are also fireworks scheduled for every Saturday.

The programming of the inaugural event, with a live television broadcast in real time by the Tree's hot site included a concert given by popular Brazilian artists such as singers Elba Ramalho, Joao Bosco, Roberta Sa and guitarist Turibio Santos, as well as the Choir of the Bradesco Foundation, made up of 112 young students. The American soprano Carol McDavit, who has been settled in Brazil for the past 20 years, also made an appearance.

The project has become the largest event sponsored by a single private company in Brazil. This is the 13th edition of the Christmas Tree of Bradesco Seguros e Previdencia, which for the first time will have thirteen flashing sequences of different images to dazzle the public. At the top of the 85- meter Tree, the star is now accompanied by two angels representing peace. The 52 kilometers of lighted strands are to evoke the Christmas theme, and 1,600 flashing lights are to evoke twinkling stars.

Certification in the Guinness Book

The second certification in the Guinness Book of Records, as the "largest floating Christmas tree in the world," was obtained because of the height of 85 meters in 2007 and recorded in the recently published 2009 edition. With its launching in 1996, the Tree was 48 meters high and up until the 2006 edition, 82 meters. The first certification in the Guinness book was awarded in 1999, when this symbol of Christmas measured 76 meters.

Technology and the Environment

For the past three years, the Christmas Tree of Bradesco Seguros e Previdencia has had generators fueled by biodiesel to reduce carbon emissions into the atmosphere. For the third year, to ensure rationality in the consumption of fuel, the generators will be controlled by a computerized system.

Neutralization of Carbon

Emissions of carbon gas into the atmosphere produced by the assembly, display and dismantling of the Tree will be neutralized by the planting of trees in regions of the Mata Atlantica rainforest.

More information:
Bradesco de Seguros e Previdencia Textual Communication Services
Neide Fujioka Adriana Moreira
Manager of Press Relations Coordinator
Phone: 2503-1706 Phone: 3206-6209
neide.fujioka@bradescoseguros.com.bramoreira@textual.com.br

Vera Soares
Superintendant of Communication
Phone: 2503-1808
vera.soares@bradescoseguros.com.br

Source: Bradesco Seguros e Previdencia

CONTACT: Neide Fujioka, Manager of Press Relations, 55(21)2503-1706, or
neide.fujioka@bradescoseguros.com.br, Vera Soares, Superintendant of
Communication, 55(21)2503-1808, or vera.soares@bradescoseguros.com.br, both of
Bradesco de Seguros e Previdencia; Adriana Moreira, Coordinator of Textual
Communication Services, 55(21)3206-6209, or amoreira@textual.com.br

Web site: http://www.arvorenatalbradescoseguros.com.br/FOTOS

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