Samsung Announces Major European Hotel Deals

Samsung Announces Major European Hotel Deals

CHERTSEY, England, November 29/PRNewswire/ --

- 20% Market Share of Hospitality TV Market Gained in 18 Months

Samsung Electronics Co. Ltd, a market leader in consumer electronics and
world leader in IT technology, has today announced a number of significant
partnerships within the hospitality industry - highlighting an extremely
successful 18 month launch period in which it has seized 20 per cent market
share in Europe.

Samsung has partnered with Europe's top hotel systems integrators -
Acentic, Locatel, Premiere Hotel Entertainment and VDA - to provide seamless
entertainment solutions for today's modern guests through its 450 and 650
series of Hospitality Televisions. The More Than Group and the Wyndham Hotel
Group are just a couple of the prestigious European hotel chains which have
already installed Samsung Hospitality TVs.

Pammi Mudhar, European B2B Sales and Marketing Director, Samsung
Electronics Europe said: "By developing our award-winning 4 and 6 Series Flat
Screen LCD TVs for hotels, Samsung has delivered an offering which is high on
design and functionality, yet competitively priced. As one of the most
well-known consumer electronics brands, Samsung is now acutely focused on
capturing significant market share and establishing ourselves as Europe's
premier hotel technology provider."

"We are delighted with our partnership with Samsung," said Alistair
Forbes, CEO at Acentic. "Samsung will enable European hotels to bring perfect
picture quality content, stunning design and a set of tools that they can use
to increase their TV revenue, as well as extend the hotel's image and
branding to guests through the TV screen."

David Chevenement, Key Account and Marketing Director, Locatel Group
added, "The TV is an important part of the guest experience and reflects the
quality of the hotel. We're pleased to be offering hoteliers Samsung's
premium state-of-the-art solution without the cost associated with a superior
product."

Tonio Fruehauf, Vice President Hotel & Gastronomy at Premiere AG said,
"Samsung has worked with us to understand the needs of the hoteliers and
consumers. This not only provides an environment in which information and
communication is key, but also encompasses cutting-edge design and
innovation."

Gary Francies, Director at VDA UK said, "European Hotels are seeking new
initiatives to maintain customer loyalty and room occupancy. We believe
Samsung's superb quality hospitality television supports VDA's High
Definition solutions well, and further helps hoteliers to differentiate from
their competition and offer guests a truly seamless digital experience."

As one of the world leaders in digital TVs, Samsung's sleek LCD TVs
present the best crystal clear picture quality, along with instant access to
multimedia content from portable devices, including media players and
cameras. As well as being a focal in-room feature for guests, Samsung's 450
and 650 ranges combine all the functionality that most hoteliers want from a
dedicated Hotel TV.

Through partnerships with Acentic, Locatel, Premiere Hotel Entertainment
and VDA, some of Samsung's installations include Le Meurice Paris (Dorchester
Group), The Cavendish London, The Connaught, London, Staybridge Suites,
Liverpool, Hotel Bayerischer Hof, Munich and Hotel Adlon, Berlin.

Notes to Editors:

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2007 consolidated sales of US$105 billion. Employing approximately 150,000
people in 134 offices in 62 countries, the company consists of four main
business units: Digital Media Business, LCD Business, Semiconductor Business,
and Telecommunication Business. Recognized as one of the fastest growing
global brands, Samsung Electronics is a leading producer of digital TVs,
memory chips, mobile phones and TFT-LCDs. For more information, please visit
http://www.samsung.com.

Source: Samsung

For further information please contact, Lisa Pantelli or Hannah Carter, Midnight Communications, T: +44(0)1273-666-200, E: Samsung@midnight.co.uk

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