AOL UK and Amuso.com Bring the Miss World People's Choice Award to the Web

AOL UK and Amuso.com Bring the Miss World People's Choice Award to the Web

AOL and Amuso.com partner to launch interactive Miss World site

LONDON, Nov. 26 /PRNewswire/ -- AOL UK and Amuso.com have joined forces to feature an interactive website dedicated to the 58th Miss World pageant on the AOL UK Entertainment channel. Launching today at http://entertainment.aol.co.uk/, the site will feature video updates throughout the month-long festival that precedes the crowning ceremony. Fans can get to know and rate their favourite contestants through an extensive photo and video gallery of each of the 120 Miss World candidates.

In an online first, AOL users can register their vote for the official Miss World People's Choice Award. The winning contestant will be automatically fast tracked to the final round of the Miss World pageant, broadcast live to 120 countries worldwide from Johannesburg, South Africa, on 13th December.

AOL users will rank each contestant on a scale of 1 to 10, with the overall results recalibrated to ensure that all Miss World contestants are put up for the vote equally by promoting profiles that are viewed or voted on less often.

"We are delighted that our more than 40 million users in France, Germany and the UK can now share in the excitement of Miss World online.* Our site will allow them to interact with other fans and help shape the outcome of one of the most well-known worldwide talent events," said Joanna Bickmore, Entertainment Director, AOL Europe, about the partnership.

"After the opening ceremonies of the Olympic Games and FIFA World Cup Soccer finals, Miss World is the most popular televised event in the world. Extending its reach via an interactive online channel means that it has the potential to be one of the biggest-ever audience participation events. Amuso is proud to be powering the online user experience and delighted to be partnering with such global brands as AOL and Miss World," added Jordi Bartomeu, CEO and co-founder of Amuso.

Miss World on AOL UK can be found on the Entertainment channel homepage of AOL UK http://entertainment.aol.co.uk/, which reaches more than 700,000 unique users every month.*

* Source: comScore Media Metrix, September 2008.

About AOL

AOL is a leading provider of digital communications and content to UK consumers. The AOL service and portal deliver a range of market-leading online content, including music, film, sport, news, shopping and community, as well as email, instant messenger, VOIP, safety and security features. AOL is also one of the leading online destinations for advertisers in the UK. AOL UK is part of AOL Europe, a business unit of AOL LLC, which operates a leading network of Web brands that reaches more than 16 million unique visitors in the UK (comScore Media Metrix August 2008) and is a majority-owned subsidiary of Time Warner Inc.

About Amuso

Amuso.com is an interactive media platform taking talent shows from TV to the web. Amuso enables consumers to compete in contests, and even create their own shows with user-generated photo and video content. Amuso widgets and applications also make it simple and cost-effective for partners to run viral contests on Amuso.com and across the web.

Contact: Heddi Cundle
+1-415-626-6638
heddi@consortpartners.com

Source: Amuso

CONTACT: Heddi Cundle, +1-415-626-6638, heddi@consortpartners.com, for
Amuso

Web site: http://entertainment.aol.co.uk/

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