1Cast Launches Private Beta of 1Cast News Service for Consumers in Partnership With Leading Broadcasters and Programmers

1Cast Launches Private Beta of 1Cast News Service for Consumers in Partnership With Leading Broadcasters and Programmers

Up to the Minute News from Top Cable and Network Providers Enables Revolutionary, Personalized On-Demand Video Newscast for Consumers on the Web and the iPhone(TM) and iPod(R) touch

KIRKLAND, Wash., Nov. 19 /PRNewswire/ -- Onecast, Inc. ("1Cast") today launched the 1Cast consumer news service in private beta form in partnership with national and international news programmers. With content provided in near real-time, the 1Cast service ensures that consumers will have access to the very latest video news coverage of their favorite topics on the desktop and their iPhone and iPod touch devices.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081119/AQW038)

"A massive shift in the media industry is underway. Just as cable news networks dramatically altered the media landscape in the last decade, the Internet is changing both consumer expectations and opportunities for broadcasters and programmers," said Anthony Bontrager, President, 1Cast. "Today's announcements of the 1Cast service and its availability on the iTunes(R) App Store(SM) mark the arrival of a new era. Consumers can now access professional broadcast news on a technically superior platform, whenever and wherever they want. The 1Cast service stands alone in bringing all these broadcasters together in one service that offers them a new way to reach consumers and gain additional revenue with their most time sensitive content."

1Cast is a personalized news service that gathers content from favorite news sources to create personalized video-clip playlists or "Micro-Casts" on specific topics that users select. Updated continually throughout the day, consumers can visit 1Cast on the web or their smart phone to get current news on their own schedule. Users can also share these Micro-Casts with friends through email or on common web publishing platforms such as blogs, social networking sites and other web portals via the 1Cast embeddable video player.

For content providers, 1Cast offers a new approach to distribution and monetization of perishable news content. Content is delivered throughout the day to 1Cast by broadcasters and includes business, finance, politics, entertainment, sports and general news on both domestic and international news topics.

For advertisers, 1Cast brings together a tremendous breadth of professional news content through direct partnerships with leading news organizations. As a result, 1Cast is an efficient and highly effective way to reach the growing universe of interconnected consumers in contextual settings that really work.

Finally, social networking and blogging sites now have a legitimate source of embeddable, professionally produced video news content.

To be part of the 1Cast private beta, consumers can sign up at http://www.1cast.com/.

About 1Cast

Ushering in a new era in broadcast television news, 1Cast is the world's first online and mobile broadcast news and information delivery platform that atomizes professionally produced, perishable news content and delivers it in a personally relevant, micro-cast format. Cable and broadcast news networks worldwide use 1Cast to monetize their daily news programming, reach new audiences and add additional revenue streams. 1Cast is backed by Eagle River Holdings, LLC. For more information, visit http://www.1cast.com/.

Apple, the Apple logo, iPod and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.

iTunes is for legal or rightholder-authorized copying only. Don't steal music.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20081119/AQW038
PRN Photo Desk, photodesk@prnewswire.com
Source: Onecast, Inc.

CONTACT: Nate Hermes, +1-415-706-5678, or Erika Shaffer,
+1-206-972-5514, 1Cast@sutherlandgold.com, both of SutherlandGold Group, for
Onecast, Inc.

Web site: http://www.1cast.com/

-------
Profile: intent