White Directory and Spotzer Launch Ready-To-Air Videos

White Directory and Spotzer Launch Ready-To-Air Videos

Local Merchants to Get Quality Films Affordably and Simply

BUFFALO, New York, October 6/PRNewswire/ -- White Directory Publishers, a division of Hearst Holdings, Inc., and
Spotzer Media Group, a pioneer of ready-to-air advertising solutions for
small businesses, today announced a ground breaking partnership designed to
accelerate local merchant adoption of video advertising.

Starting today, a rich online library of high quality pre-produced
merchant videos in hundreds of business categories is being made available to
advertising clients of White Directory, which is one of the largest
independent publishers of print and online yellow pages directories in the
United States. Through White Directory sales representatives, advertisers can
select a video and then have it tailored to deliver their unique selling
points through the recording of a customized voice track and the editing of
text overlays and end cards. Logos and even photos of the client's products,
people and premises can also be added to the videos.

For a fraction of the cost of a traditionally produced video, clients get
a 30 second professionally created commercial designed to impress as it
informs new and existing customers. The advertisers also get exclusive rights
within their region to the ready-to-air video and all of its core elements.

In addition, in contrast to the video deals generally sold by directory
publishers, White Directory's offer does not limit the distribution of the
video to its own listing site. On the contrary, these videos will be
optimized for search engines and distributed to You Tube, Yahoo and other
leading video sharing sites across the Internet. The videos will also be
syndicated across the online properties of the Hearst's newspapers.
Advertisers will also be permitted to place their video on their own websites
at no extra cost.

"With the spread of broadband and the growing realization that having a
video increases a merchant's chances of being found through the search
engines, demand for promotional videos is surging among advertisers," said
White Directory Chief Operating Officer Jeff Folckemer. "For the vast
majority of local businesses, however, the traditional approach to making
videos is too expensive and too inconsistent in terms of quality. Spotzer's
ready-to-air alternative is much easier and more affordable and will enable
even the smallest business to leverage the power of video."

"We are thrilled to join forces with White Directory Publishers," added
Spotzer founder and CEO Andrew D. Klein. "This union of our creative and
technical capabilities with their advertiser relationships and sales engine
represents a major turning point in the evolution of local video advertising.
Merchants no longer need to choose between traditional productions they
cannot afford and do-it-your-self options that more often than not lead to
poor results."

About White Directory Publishers

White Directory is one of the largest U.S. based independent publishers
of print and online yellow pages directories in the country. Shaping an
industry since 1968, White Directory has been publishing the nationally-known
, award-winning Talking Phone Book for 40 years and continues to connect
buyers and sellers through its multi-media suite of print and digital
products. The Company publishes nearly 80 print directories in 11 states as
well as providing Internet yellow pages, SEM, video and direct marketing
solutions for its advertisers. Acquired by the Hearst Corporation in 2004,
White Directory also publishes 12 books under the Area-Wide brand in Texas.
For more information, visit: http://www.talkingphonebook.com.

About Spotzer Media Group

Spotzer Media Group is the first global advertising agency dedicated to
making high quality video advertising fast, affordable and highly targeted.
The company offers long tail advertisers a range of innovative TV and web
video products and services through partnerships with media companies,
directory and local search publishers and advertising and media agencies. It
also provides creative solutions as well as media planning and buying
services directly to local, regional and national advertisers. Spotzer is
based in Amsterdam and has offices in New York and San Francisco.
Shareholders include Sierra Ventures, Cyrte Investments and European
Directories. Learn more at http://www.spotzer.com.

Source: Spotzer Media

Contacts: Greg S. Garrick, White Directory Publishers, ggarrick@talkingphonebook.com, +1-716-875-9100 Ext. 80156. Sonja Kosman, Spotzer Media Group, Skosman@spotzer.com, +1-917-455-9450

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