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Sunday, October 05, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of October 5, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of October 5, 2008

LOS ANGELES, Oct. 5 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office estimates for the weekend period of October 3 through October 5, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, October 5, 2008 by Rentrak Theatrical include:

Weekend
Rank Title Gross Locations

1 Beverly Hills Chihuahua $29,000,000 3215

2 Eagle Eye $17,700,000 3516

3 Nick And Norah's Infinite $12,000,000 2421
Playlist

4 Nights In Rodanthe $7,355,000 2702

5 Appaloosa $5,015,000 1045

6 Lakeview Terrace $4,500,000 2574

7 Burn After Reading $4,083,061 2397

8 Fireproof $4,068,759 852

9 An American Carol $3,810,000 1639

10 Religulous $3,500,000 502

11 Flash Of Genius $2,327,760 1098

12 Blindness $2,002,000 1690


Weekend of 10/03/2008 to 10/05/2008

(C) 2008 by Rentrak Corporation


About Box Office Essentials


Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com .

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com


Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/


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