John Legend, Lenny Kravitz, Annie Lennox, Bryan Adams and Peter Gabriel Headline 'Peace One Day Concert Supported by Ben & Jerry's' Airing Exclusively in the U.S. on Palladia and mtvU

John Legend, Lenny Kravitz, Annie Lennox, Bryan Adams and Peter Gabriel Headline 'Peace One Day Concert Supported by Ben & Jerry's' Airing Exclusively in the U.S. on Palladia and mtvU

Royal Albert Hall Concert Celebrates Peace Day Designated by International Film Project Peace One Day

NEW YORK, Oct. 13 /PRNewswire/ -- Palladia, MTV Networks' high-definition music channel, has acquired the exclusive U.S. TV rights to a one-hour special showcasing performances from the "Peace One Day Supported by Ben & Jerry's" concert held at The Royal Albert Hall on September 21 of this year, starring John Legend, Lenny Kravitz, Annie Lennox, Bryan Adams and Peter Gabriel.

Highlights of the concert event, coordinated by the international film project Peace One Day, will premiere on Palladia on Saturday, October 18 at 9PM and will be simulcast on mtvU, MTV's 24-hour college network. Music performances are coupled with messages of peace and speeches from international luminaries and celebrities including Jude Law.

The "Peace One Day" Concert will also be offered as a simulcast on VH1 Radio Network affiliates across the nation, allowing listeners in every major radio market to enjoy the event.

The 60-minute HD special features highlights from the live event celebrating Peace Day on September 21, and a selection of My Take On Peace short films from luminaries including UN Secretary General Ban Ki-moon and many more.

Launched in 1999 by British filmmaker Jeremy Gilley, the international film project Peace One Day inspired and documented the unanimous adoption by UN member states of the first-ever day of global ceasefire and non-violence fixed annually on September 21st, Peace Day. In 2007, Peace One Day successfully drove the initiative to instigate commitments for Peace Day in 200 countries, including all 192 UN member states, directly involving 100 million people. For more information on the Peace One Day organization, go to www.peaceoneday.org.

About Palladia

Palladia, MTV Networks' high-definition music channel, launched in January 2006 and features original music-based programming for a variety of music genres, including hip hop, rock, country, pop, reggaeton, soul and more, as well as HDTV acquisitions and original content from MTV Networks Music Group's MTV, VH1, and CMT family of services. The channel has grown to 12 million households and is available on major U.S. carriers including Comcast, Cox, Verizon FiOS, Time Warner, Dish, DIRECTV, Charter, AT&T u-Verse and Insight.

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 150 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About mtvU

Broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches upwards of 9 million U.S. college students - making it the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the United States, as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on campus. mtvU programs music videos from emerging artists that can't be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with more than 250 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit www.mtvU.com.

mtvU also owns and operates the College Media Network, the largest interactive network of online college newspapers in the United States, and RateMyProfessors.com, the Internet's largest listing of collegiate professor ratings. The College Media Network comprises nearly 600 campus publications that serve institutions including Brown University, the University of Illinois, the University of Southern California, the University of Texas at Austin and Duke University, with a combined enrollment of over 5.5 million students, reaching an average of 5 million unique users each month. RateMyProfessors.com reaches approximately 2.9 million college students each month, via the site's more than 6.6 million student-generated ratings of over 1,000,000 college professors.

Press Contact: Brett Henne/Palladia

212/846-6752

Source: VH1

CONTACT: Brett Henne of Palladia, +1-212/846-6752

Web Site: http://www.mtvu.com/
http://www.peaceoneday.org/

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