FirstSpin to Introduce Nation's First All-Software Video Distribution Solution Designed for Advertisers

FirstSpin to Introduce Nation's First All-Software Video Distribution Solution Designed for Advertisers

Next-Generation, Hardware-Free Technology Expands Ad Delivery Options for Marketers, Advertising Agencies and Production Companies

NEW YORK, Oct. 28 /PRNewswire/ -- FirstSpin, Inc., the pioneer in online radio advertising distribution, today announced that it is introducing the nation's first all-software video distribution solution designed for advertising. Unlike current video advertising delivery services which require server-based hardware at the local station or cable headend and are dependent upon satellite transmission, FirstSpin's solution is fully web-based requiring no additional hardware. Broadcast and Cable stations simply log in to an Internet account and download their advertiser's commercial spots from anywhere in their facility.

"This solution has been eagerly awaited by agencies and marketers, not to mention broadcasters, networks and cable companies," said Tony Miraglia, FirstSpin CEO. "Removing the requirement for expensive server deployment in the field is very liberating for this industry. Any location can receive video advertising from a marketer or production company just by creating an online account and logging in. We're eliminating the problems of aging servers, hardware upgrades, intrusion into the station's computer rooms and the impact of bad weather on satellite transmissions. Service availability leverages a variety of networks, eliminating the single point of failure issues often associated with a hardware-based solution."

FirstSpin's video distribution solution for advertising will be in final development during November and live beta-testing with several major U.S. brands is scheduled to begin in early December. The firm expects nationwide availability of the service during the first quarter of 2009.

The video advertising industry has undergone intense consolidation during the past two years, with approximately 90% of all broadcast and cable video advertisements now delivered by a single vendor utilizing server-dependent technology.

"Having an alternative in the market is simply good for the entire advertising industry," continued Miraglia. "Competition brings out the best in everyone and, in the end, the clients benefit from it. We've built an outstanding reputation in audio advertising delivery by combining best-in-class technology with the industry's best customer service. Now we're proud and excited to extend that reputation for sound technology and service excellence to SD and HD video delivery as well."

About FirstSpin

FIRSTSPIN is the media distribution firm of choice for advertisers and agencies seeking a personalized, professional and supportive partnership to help address their media distribution challenges. Currently the firm provides electronic audio advertising delivery to more than 12,000 radio stations across the United States, Canada and Mexico. In the face of intense industry consolidation, FirstSpin is proud to note that its growth is 100% organic--a firm with a clear vision and a unified team. The firm's FirstSpin ConciergeTM delivery approach is regarded by clients as the best customer support in the industry. FirstSpin's charter is to blend the best technologies with unparalleled service to create the best customer experience possible. More information is available at: www.firstspin.com

Source: FirstSpin, Inc.

CONTACT: Tony Miraglia, Chief Executive Officer, FirstSpin, Inc.,
+1-212-584-5460

Web Site: http://www.firstspin.com/

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