Broadcast Industry Focuses on Multiple Delivery Platforms to Make the Most of Existing Content

Broadcast Industry Focuses on Multiple Delivery Platforms to Make the Most of Existing Content

LONDON, October 13/PRNewswire/ --

- IBC 2008 Reveals the Broadcast World's Take on New Delivery
Platforms

AmberFin today announces the results of a research survey conducted at
this year's IBC conference in Amsterdam. AmberFin spoke to industry experts
attending to gauge their opinion on what issues would most influence the
industry in the coming year.

The results clearly demonstrate the use of multiple platforms such as
broadband, IPTV and mobile handsets as key drivers for the industry moving
forward. However, although most (60%) felt that the industry has improved its
knowledge and use of multiple delivery platforms in the last year, it was
agreed by 70% of respondents that content owners could still be distributing
their content more effectively across multiple platforms.

The quality of content was named as a key factor affecting take up of
these newer delivery platforms. When asked which platforms they felt were
being used effectively by the industry 27% named broadband content viewed on
a PC, while 15% of respondents named IPTV.

Content consumed over broadband generated one of the most mixed responses
overall. Although two thirds said they had viewed content over the internet,
quality varied widely between individual experiences, with as many experts
saying they had experienced poor or average quality (52%) content as those
who had experienced good quality (48%).

Respondents agreed there is potential for better use of specific
platforms: 52% of the industry experts surveyed felt that mobile phones and
handheld devices could be used more effectively. The potential of using
multiple platforms was widely recognised and the experts themselves claimed
that they would watch more content if the quality was better. For example:

- 57% would watch more IPTV
- 59% would watch more content on their PC via broadband
- 44% would watch more content on their mobile phone
- 34% would watch more content on their iPod touch or other small
screen device

Overall, the research demonstrated that the broadcast industry needs to
look at improving the quality of video content on current and emerging media
platforms while lowering the cost per deliverable.

Scott Allen, Vice President, Marketing of AmberFin, comments: "The move
to a digital workflow is enabling broadcasters to deliver their content to
different screens and devices, creating valuable new revenue streams. The
results of our research at IBC show that the industry is very aware of the
potential that lies in multiple platform delivery. Over the next year we will
be continuing our work with leading broadcast companies globally to help them
manage the digitization, review and quality control and repurposing of their
content on new platforms."

Notes to editors

The research took place at the IBC exhibition in September 2008. A total
of 100 experts were questioned. Further details of the research are available
on request.

AmberFin Profile

AmberFin enables content owners to maximise the value of their TV, film
and video content, from capture through to distribution, while increasing
revenues, reducing costs, saving time and eliminating incompatibility issues.
AmberFin iCR, with four-time Emmy-award winning technology, plays a key role
in turning the content that owners have into the content their customers
want. As an open standard, future proof platform that digitises and
transforms new and archived content, AmberFin iCR delivers the best quality
pictures at smaller file sizes across multiple delivery platforms, including
the Internet, VoD, TV, mobile and other small screen devices. AmberFin
already has 100s of iCR systems in the field, and is trusted by some of the
world's most prestigious companies including Sony, NBA, Turner Broadcasting,
BT, Channel 4, RTM and Warner Brothers, managing the digitisation and
repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is part of the Snell
& Wilcox Group, headquartered in Basingstoke, UK. More information is
available at: http://www.amberfin.com

Editorial contacts
Kirstyn Langford
Hotwire for AmberFin
amberfin@hotwirepr.com
+44(0)207-608-2500

Charlotte Lewis
Marketing Executive, AmberFin
charlotte.lewis@amberfin.com
+44(0)1256-317553

Source: AmberFin

Editorial contacts, Kirstyn Langford, Hotwire for AmberFin, amberfin@hotwirepr.com, +44(0)207-608-2500; Charlotte Lewis, Marketing Executive, AmberFin, charlotte.lewis@amberfin.com, +44(0)1256-317553

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