Bounty Launches TV Channel for Mums

Bounty Launches TV Channel for Mums

LONDON, October 7/PRNewswire/ -- Online chat forums are fast becoming the coffee morning equivalent for UK
mums, and the Bounty parenting club is predicting that its new online TV
channel, http://www.bounty.tv will become the ante-natal class equivalent for
time-poor, information- and support- hungry mums.

Bounty TV's parenting programmes, available on-demand at
http://www.bounty.tv, offer a mix of expert advice, practical/instructional
help, commentary by real-life mums and dads, as well as reality TV clips
following couples as they experience parenthood.

The programmes are split into three sections; 'Planning a Pregnancy',
which includes obstetrician advice on understanding your menstrual cycle and
the telltale signs of pregnancy; 'Baby on Board' for women who are pregnant
and want tips on preventing morning sickness, or information about scans and
birth plans and 'New Arrivals', where mums share their experiences about
bonding with their babies and give their advice on situations, such as
soothing a crying baby.

Dorothy Thomas, Editor of Bounty.com says, "Online video is a great way
for new and expectant mums to find out about all the 'dos', don'ts' and
'hows'. It is especially useful those who want to cut through the masses of
parenting information and appeals to women who may feel uncomfortable or who
worry about asking the wrong thing in group meetings."

To see the latest in tips, information and advice for new and expectant
mums, visit http://www.bounty.tv.

Editors notes:

- Bounty (http://www.bounty.com) is the UK's
favourite parenting club, providing information, support and
products for young families throughout the four key-life
stages: pre-birth, birth, toddlers and pre-school.

- With 2.5 million members and over 50,000 new members
joining every month, Bounty has approximately 95% market
coverage of the estimated 750,000 annual births in the UK.

- http://www.bounty.com is the UK's favourite parenting
website and the largest online meeting point for mums in the
UK with over 19 million pages being served each month,
700,000 opted-in members and a further 15,000 new members
joining each month

- Bounty is a Kaboose company - Kaboose is one of the
largest family-focused new media companies in the world and
one of the top-five most visited family destinations online
(http://www.kaboose.com).

For further information please contact Lisa Penney on
+44(0)1707-294000 or email lpenney@bounty.com

Source: Bounty UK Limited

For further information please contact Lisa Penney on +44(0)1707-294000 or email lpenney@bounty.com

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