Video: LG Mobile Phones Donates $250,000 to the VH1 Save The Music Foundation to Support Partnership and Benefit Public Schools Across the Country

Video: LG Mobile Phones Donates $250,000 to the VH1 Save The Music Foundation to Support Partnership and Benefit Public Schools Across the Country

Executives from LG Mobile Phones, VH1 and the VH1 Save The Music Foundation Attend In-school Performance with Natasha Bedingfield

SAN DIEGO, Sept. 10 /PRNewswire/ -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) presented a check to the VH1 Save The Music Foundation for $250,000 yesterday at a local school in New York City. Natasha Bedingfield performed for students in support of her partnership with VH1 Save The Music. Executives from the organizations attended the event, including President of VH1 Tom Calderone, Executive Director of the VH1 Save The Music Foundation Paul Cothran, and Vice President of Product Strategy and Marketing for LG Mobile Phones Ehtisham Rabbani.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/lg/34719/

As a VH1 Save The Music Artist Ambassador, Bedingfield recently donated a live version of her new single "Angel" from her sophomore release, "Pocketful Of Sunshine," to The Foundation for a ringtone promotion in conjunction with LG Mobile Phones. The ringtone is available until September 28 and can be purchased through all phone carriers for $2.99 at save.vh1.com or by texting SAVE to shortcode 66555. All proceeds from the promotion will benefit public school music programs across the country.

"We're thrilled to support the VH1 Save The Music Foundation, as music is an important priority for LG Mobile Phones," said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. "We are focused on areas where we are passionate and where our consumers are passionate, and benefiting music education is one of the ways we like to give back."

"We are thrilled that both LG Mobile Phones and Natasha Bedingfield have made this commitment to The Foundation and music education," said Paul Cothran, executive director, the VH1 Save The Music Foundation. "Through this partnership, we will continue our mission of restoring instrumental music education programs in America's public schools and raising awareness about the importance of music as a part of every child's complete education.

The performance and presentation occurred at a New York City public school that has received a music program from the VH1 Save The Music Foundation.

About LG Electronics, Inc.

LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.

About the VH1 Save The Music Foundation

Since the VH1 Save The Music Foundation was created in 1997, it has donated more than $43 million worth of new musical instruments to 1,600 public schools in 100 cities, improving the lives of more than 1.2 million children. Now in its eleventh year, the Emmy and Peabody Award-winning VH1 Save The Music Foundation is a nonprofit organization dedicated to improving the quality of education in America's public schools by restoring music education programs in cities across the U.S. and raising awareness of the importance of music participation for our nation's youth.

MEDIA CONTACTS:
Demetra Kavadeles
LG Mobile Phones
dkavadeles@lge.com
858.635.5232

Maura Wozniak
VH1 Save The Music
maura.wozniak@vh1staff.com
212.846.7325

AJ Sarcione
Ogilvy PR for LG
aj.sarcione@ogilvypr.com
310.248.6115

Elizabeth Rosenthal
Susan Blond PR
erosenthal@susanblondinc.com
212-333-7728

Video: http://www.prnewswire.com/mnr/lg/34719
Source: LG Mobile Phones

CONTACT: Demetra Kavadeles, LG Mobile Phones, +1-858-635-5232,
dkavadeles@lge.com, or Maura Wozniak, VH1 Save The Music, +1-212-846-7325,
maura.wozniak@vh1staff.com, or AJ Sarcione, Ogilvy PR for LG, +1-310-248-6115,
aj.sarcione@ogilvypr.com, or Elizabeth Rosenthal, Susan Blond PR, +1-212-333-
7728, erosenthal@susanblondinc.com

-------
Profile: intent