Dada Entertainment Partners With Mozes to Drive Premium Content Sales With Mobile Campaigns

Dada Entertainment Partners With Mozes to Drive Premium Content Sales With Mobile Campaigns

Millions of Fans Using Mozes Will Now Have Access to Dada.net's Extensive Music Content On Their Mobile Phones

NEW YORK, Sept. 9 /PRNewswire/ -- Dada Entertainment, (www.dada.net) an innovator in digital and mobile entertainment services, has partnered with Mozes, (www.mozes.com) the service that connects people to what they love from their mobile phones, to provide music content from their favorite bands and artists to fans using Mozes. The partnership was announced jointly by both companies today at the CTIA Wireless I.T. & Entertainment 2008 conference.

Musical artists using Mozes will now be able to monetize their CRM and interactive mobile campaigns by offering mobile music for purchase to their mob (mobile list). Mozes lets fans send and receive exclusive texts, voice messages and more with their favorite bands, brands, sports teams and social groups. Fans will also now have access to Dada.net's full range of premium mobile ringtones, wallpapers and games. Dada.net content is available for all major U.S. carriers and more than 2,000 handsets.

RCA Music Group's eleven time Grammy winner, Alicia Keys, will be one of many artists using Mozes to offer premium mobile content to her fans. When fans call her Mozes line (646-248-5158) they have the option to preview and purchase the latest Alicia Keys ringtones from her multi-platinum selling album As I Am while on the call. When a ringtone is chosen for purchase, Dada delivers the ringtone directly to the fan's mobile phone.

"This partnership empowers all Sony BMG artists to link fans to their music," said Sean Rosenberg, Vice President, Mobile Marketing, Sales & Business Development, BMG Label Group. "The mobile phone is an exceptionally personal medium where the shift from marketing to sales must be seamless, Mozes and Dada Entertainment are now providing that coherence."

"Dada Entertainment will empower music fans who interact with their favorite recording artists through Mozes's service, to also consume content," said Massimiliano Pellegrini, CEO, Dada Entertainment. "Consumers rely heavily on their mobile phones for entertainment as well as communication. Dada is thrilled to add an exciting new a dimension to their mobile experience by partnering with a company like Mozes, which has direct access to artists and their fans."

"Mozes enables bands and artists to engage fans on their mobile phones in a trusted and consistent way resulting in the right environment for selling the must-have music content that fans demand," said Dorrian Porter, CEO, Mozes. "Dada Entertainments offers music fans a wide breadth of desirable content, and makes the revenue generating efforts of our customers at music labels and management companies - or the independent artist - simple and streamlined."

Mozes will be powering live text-to-screen interaction at Billboard's Mobile Entertainment Live! today, September 9.

About Dada Entertainment

Dada Entertainment, a joint venture between two of the worldwide leaders in the mobile and music industries, Dada USA, Inc. and SONY BMG MUSIC ENTERTAINMENT, is the foremost innovator in digital and mobile entertainment services. Formed in October 2007, Dada Entertainment is launching the next generation of ubiquitous personalization and entertainment services. The only company offering both ringtones and DRM-free full-length MP3s for mobile and PC paid via the mobile phone, Dada Entertainment is a growing leader in the U.S. market.

Barely one year old, Dada has rapidly created a unique and seamless Web 2.0 experience around its rich catalog of music and entertainment content, ranging from full-length audio and video to ringtones and games. Dada Entertainment manages several direct-to-consumer offerings, including a full portfolio of web-based services centered around the discovery and consumption of music, designed to encourage a sense of community and social networking.

About Mozes

Founded in 2005, Mozes is the world's easiest and most trusted way to connect people to what they love from their mobile phones. Mozes enables any marketer to easily build and manage CRM and interactive mobile campaigns that combine text, voice, the web and live events. Mozes powers thousands of mobile campaigns that connect millions of fans to their favorite band, brand, sports team and more. Mozes guarantees no hidden costs, as well as a permission-based and spam-free mobile experience for consumers. This approach attracts new customers, increases consumer loyalty and participation, which results in more effective marketing campaigns. Initially focused on the music industry, Mozes is used by nearly 4,000 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

Source: Dada Entertainment

CONTACT: Dani Lovett, Lovett@sunshinesachs.com, or Jesse Derris,
Derris@sunshinesachs.com both of Sunshine, Sachs & Associates for Dada
Entertainment, +1-212-691-2800

Web site: http://www.dada.net/
http://www.mozes.com/
http://www.mozes.com/blog

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