Studio One Media Launches Its First MyStudio Video Recording Studio in Scottsdale Fashion Square Mall

Studio One Media Launches Its First MyStudio Video Recording Studio in Scottsdale Fashion Square Mall

New Technology Concept Offers Professional-Quality Recording Studios to Consumers

SCOTTSDALE, Ariz., Sept. 19 /PRNewswire/ -- Studio One Media, Inc. (BULLETIN BOARD: SOMD) officially launches its first MyStudio(R) video recording studio at Scottsdale Fashion Square Mall on Monday, September 29. The first MyStudio -- which allows consumers to create high-quality videos for music, modeling, comedy, auditions, dating, professional resumes and personal greetings -- initiates a planned national rollout beginning with Arizona, California, Nevada, New York and Florida.

Scottsdale Fashion Square is the premier luxury and fashion regional shopping center in Arizona, with approximately 2 million square feet of retail space, and is among the largest malls in the country. MyStudio will be located in the heart of the mall in the Palm Court. Like many locations planned for MyStudio, Scottsdale Fashion Square is a high-end shopping center featuring luxury retailers including Nordstrom, Gucci, Louis Vuitton, Neiman Marcus, Sony as well as Juicy Couture. Barneys New York is scheduled to open at the mall in Fall 2009. Scottsdale Fashion Square is owned by Macerich, one of the country's largest owners, operators and developers of major retail properties.

MyStudio is a self-contained, high-definition audio/video recording studio, developed by industry-leading audio, video and lighting engineers, that can revolutionize the quality and breadth of user-generated content for consumers. MyStudio can offer a new mechanism of talent discovery for Hollywood casting agents and modeling agencies and also provide a new revenue stream for the struggling music industry. Contests in the fields of modeling, music and comedy will be offered throughout the year, with details to be announced soon.

"Scottsdale Fashion Square continues to offer the latest in fashionable shopping and dining. We are happy to be the first shopping center to offer the new MyStudio concept, bringing our customers a totally new and exciting experience," stated Steve Helm, AVP, property management, Scottsdale Fashion Square.

"We are very excited about partnering with Macerich for the very first MyStudio recording studio and are thrilled to launch in such a premier property. Scottsdale Fashion Square is an icon in Arizona as well as nationally," stated Anna Madrid, vice president of business development & leasing.

Inside each 10'x10' MyStudio, users can record original compositions or famous songs with a level of quality, ease and convenience never before available to the general public. Users can choose from thousands of popular songs spanning nearly every genre. Videos may be enhanced by selecting from more than a thousand virtual HD backdrops, which appear with the use of Hollywood green-screen technology. The proprietary, patent-pending MyStudio provides professional digital sound through its specially engineered acoustic design, combined with a proprietary audio signal sequencing process.

Each MyStudio contains five plug-in ports for electrical instruments such as guitar, bass, keyboard, drums or even DJ turntables. The cost is $20 for each four-minute recording session. Each user will receive a DVD of his or her performance within minutes of the end of the session.

MyStudio is more than just a video recording studio -- it provides a powerful social networking and media distribution tool. Minutes after creating a video, users can view it online at http://www.mystudio.net/, download it to their cell phone and post it online for public viewing. Through partnerships with talent agencies, casting directors, record labels and others, MyStudio can help connect industry pros with fresh talent, and MyStudio users may also soon be able to submit their videos directly to television reality shows.

For more information and to view MyStudio videos please visit http://www.mystudio.net/.

This document contains forward-looking statements that are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions and uncertainties include: the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Source: MyStudio

CONTACT: Eric Green, +1-310-550-7776, egreen@bwr-la.com, or Mary Kaye
Daniels, +1-212-901-3920, marykaye.daniels@bwr-ny.com, both for MyStudio

Web site: http://www.mystudio.net/

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