Percept Picture Company Makes Indian Cinema Proud!

Percept Picture Company Makes Indian Cinema Proud!

Toronto International Film Festival 2008 to Showcase Percept Picture Company's 'Firaaq' & 'Kanchivaram'

MUMBAI, India, September 4/PRNewswire/ -- PERCEPT PICTURE COMPANY has made Indian cinema proud by
creating a significant impact at the TORONTO INTERNATIONAL FILM FESTIVAL
2008. The Toronto Film Festival ranks among the most prestigious
international film festivals in the world.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/perceptprofile/34765/

The Toronto festival organizers have announced two new Indian
titles - Director Priyadarshan's period drama 'KANCHIVARAM' and Nandita Das's
'FIRAAQ' to feature at the 33rd Toronto International Film Festival to be
held from Sep 4- 13, 2008.

KANCHIVARAM has been chosen for the category, 'Special
Presentation - World Premiere' while FIRAAQ has been chosen and showcased in
the category of 'Contemporary World Cinema - World Premiere'.

Mr. Shailendra Singh, JT Managing Director, Percept Ltd, "Only
two Indian films have been selected by the festival and both are produced by
us. It has been a little dry for Indian films at the various international
film festivals over the past few years. We at Percept Picture Company believe
in promoting good content and Firaaq and Kanchivaram are such projects."

This is a huge boost for Indian Cinema as Percept Picture
Company will represent India and create history with 2 of its films being
featured in a single year.

SYNOPSIS OF THE FILMS

KANCHIVARAM (Special Presentation - World Premiere)

Percept Picture Company (PPC), India

Vengadam is a born optimist and weaver of saris, but his lowly
status means he can never afford the fashions he creates. At the birth of his
daughter he pledges to wrap her in the finest silk on the day of her wedding,
dismaying his community who believe that, if such a promise is not fulfilled,
a curse will follow. Desperate to keep his word, he steals a thread of silk
each day, weaving secretly each night. But when his access to the silk is
jeopardized, Vengadam must find a way to keep from breaking his promise.

(Directed by Priyadarshan) http://www.kanchivaramthefilm.com

FIRAAQ (Contemporary World Cinema - World Premiere)

Percept Picture Company (PPC), India

The directorial debut of celebrated Indian actress Nandita
Das, Firaaq traces the emotional journey of those caught up in the religious
clashes that took place in the Indian state of Gujarat in early 2002. Set one
month after the violent events came to an end, Das's story unfolds over 24
hours, exploring the impact of violence on the human psyche, on
relationships, and on one's ability to remain hopeful in the face of tragedy.

(Directed by Nandita Das) http://www.firaaqthefilm.com

ABOUT PERCEPT PICTURE COMPANY (PPC)

http://www.perceptpicturecompany.com

Established in 2002, Percept Picture Company (PPC) is a fully
integrated Content Creation, Aggregation and Distribution Company. PPC
expertises in producing Motion Pictures, Television Software, Film
Distribution and Marketing, Ad Film Production, Corporate Films, Live Events
and Special Projects. PPC produces innovative and quality films through an
efficient film making process, by integrating content production,
distribution, tie-ups for exhibitions, broadcasting and music rights. Through
innovative marketing, content quality and distribution techniques, PPC has
succeeded in securing long term relationships with its clients.

Percept Picture Company is a division of Percept Limited, an
entertainment, media and communications company. With capitalized billings of
about INR 1,600 crores (FY'08), Percept, today, is at an enviable leadership
position with a team of over 1,000 people and 62 offices in India and the
Middle East.

Media contact:
Anita Vallala
M : +91-9819218314
D: +91-22-30408802
Email: anita@perceptprofile.com

Source: Percept Picture Company (PPC)

Media contact: Anita Vallala, M : +91-9819218314, D: +91-22-30408802, Email: anita@perceptprofile.com

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