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Monday, September 29, 2008

Nickelodeon's ParentsConnect and The Association of Children's Museums Partner to Offer Family-Friendly Discounts in October

Nickelodeon's ParentsConnect and The Association of Children's Museums Partner to Offer Family-Friendly Discounts in October

NEW YORK, Sept. 29 /PRNewswire/ -- Nickelodeon's ParentsConnect Local city guide (http://www.parentsconnect.com/local) and the Association of Children's Museums are teaming up beginning Monday, Sept. 29 through Sunday, Oct. 26, to offer children special discounts to participating children's museums nationwide as part ParentsConnect's "Deals and Steals" program (http://gocitykids.parentsconnect.com/deals/#373969). Nearly 130 museums will participate in the program, through which families will receive one free child's admission ticket when purchasing a full price adult ticket.

"ParentsConnect Local offers families a quick and easy way to find the community's best activities and resources, and our 'Deals and Steals' program helps families save money on both local and national levels," said Tanya Van Court, Senior Vice President, Preschool and Parents, Nickelodeon Kids and Family Group. "This partnership is a great opportunity for families to spend an afternoon together and enjoy their local children's museum."

"We are happy to team up with Nickelodeon's ParentsConnect," said Janet Rice Elman, Executive Director, Association of Children's Museums. "The roots of imagination and learning stem from play. Children's museums' exhibits and environments put learning into the hands of children and make learning empowering, creative and fun."

Participating museums include: Brooklyn Children's Museum; California's Bay Area Discovery Museum in Sausalito; Miami Children's Museum; and Washington's Children's Museum of Tacoma, among others. For a complete list of participating museums and links to their websites, visit: http://gocitykids.parentsconnect.com/attraction/Association-of-Children-s-Muse ums-US-national.

ParentsConnect's "Deals and Steals" program provides discounts on family-friendly goods, fun events and services in local cities throughout the United States. ParentsConnect Local distributes a weekly "Deals and Steals" newsletter to its subscribers every Monday in more than 50 markets throughout the nation.

The ParentsConnect Local site offers families a weekly events calendar and a complete listing of family resources near them. It allows parents to search for activities, events and attractions by their kids' ages and activity preferences. With content from our local editorial team, coupled with content and reviews submitted by parents, ParentsConnect Local features the most comprehensive city guide for parents looking for everything from party planning and summer fun to pediatric dentists and kids' shoe stores. The site also offers a weekly Events newsletter featuring local editors' top picks for family events and weekend fun in each major ParentsConnect Local market.

Featuring the tagline "We're not perfect, we're parents," Nickelodeon's ParentsConnect celebrates the reality of parenthood and make parents' lives easier. Geared towards parents with kids of all ages, from newborns to teens, the site offers unique features like personalized profiles that help parents connect with each other; a digital multi-media scrapbook; daily tips for all ages and stages; expert parenting advice; a weekly meal-planner for quick and healthy meals; and guest celebrity editorials. Each age-related section on the site provides users with daily content to help them through both large and small parenting challenges.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, feature films, and magazines. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).


Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Tori Fernandes,
+1-212-846-4942, both of Nickelodeon

Web Site: http://gocitykids.parentsconnect.com/deals/#373969
http://www.parentsconnect.com/local


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