Hand Out Hostess(R) on Halloween Night for a Chance to Win $1 Million Dollars

Hand Out Hostess(R) on Halloween Night for a Chance to Win $1 Million Dollars

Hostess Offers Chance to Win Largest Grand Prize in Snack Maker's History As Part of INCREDIBLE HULK(R) Halloween Sweepstakes

Introduces Limited-Edition HULK Cakes in Celebration of 'THE INCREDIBLE HULK' Release On DVD and Blu-ray(TM) Hi-Def

KANSAS CITY, Mo., Sept. 29 /PRNewswire/ -- Hand out Hostess(R) snacks this Halloween and you could end up with a sweet reward. In connection with the iconic snack maker's partnership with Universal Pictures for the October 21st DVD and Blu-ray(TM) Hi-Def debut of THE INCREDIBLE HULK, one lucky consumer will have the chance to win $1 million dollars as part of the "Hostess(R) Hulk(R) Out Halloween Chance for a Million Dollars Sweepstakes".

From September 29, 2008 through October 26, 2008, consumers can register online at www.hostesscakes.com. Following the October 26th deadline, ten entrants across the country will be randomly selected from all Web site entries to receive a surprise visit by a Hostess HULK representative on Halloween night. These ten entrants could win a HULK prize package, including an Xbox 360(R) game system, a Sharp AQUOS Blu-ray player with the Blu-ray release of THE INCREDIBLE HULK, and a cash prize. One of the ten entrants will have the chance to win $1 million! For more information and details on how to participate without purchase, see the official rules at www.hostesscakes.com.

"Hostess is thrilled to partner with Universal Studios for the launch of THE INCREDIBLE HULK DVD," said Barbara Clements, Consumer Promotions Manager at Interstate Bakeries Corp., makers of Hostess products. "THE INCREDIBLE HULK presented a perfect opportunity to align the Hostess brand with an exciting, action-packed movie that will excite HULK fans and Hostess consumers alike."

"We cannot wait to see which cities the HULK will visit in search of Hostess HULK households this Halloween," said David Leavitt, Vice President of Snack Marketing at Interstate Bakeries Corp. "With the chance to win $1 million on the line, which is the biggest grand prize Hostess has ever offered, it could be a very happy Halloween for one lucky Hostess family."

Hostess will also introduce limited-edition HULK Cakes -- chocolate Hostess Cup Cakes topped with green icing and green sprinkles -- in celebration of THE INCREDIBLE HULK DVD and Blu-ray(TM) High Def release. HULK Cakes will be available while supplies last through mid-November in grocery stores, mass merchandisers and supercenters across the country. Additionally, a $4 mail-in rebate on THE INCREDIBLE HULK DVD or Blu-Ray(TM) disc will be offered with the purchase of any two family-sized packages of Hostess products, including specially marked packages of HULK Cakes, Cup Cakes, Hostess Twinkies(R) and Hostess Donettes(R).

Filled with unstoppable action, spectacular visual effects, and non-stop thrills, THE INCREDIBLE HULK is directed by Louis Leterrier and features an all-star cast including Academy Award(R) nominees Edward Norton and Tim Roth, Liv Tyler and Academy Award(R) winner William Hurt.

NMA Entertainment & Marketing served as the promotion agency that worked with Hostess on the concept and execution of the "Hostess(R) Hulk(R) Out Halloween Chance for a Million Dollars Sweepstakes".

Interstate Bakeries Corporation, the maker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder(R), Hostess(R), Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and Drake's(R). For more information visit www.interstatebakeriescorp.com.

Source: Interstate Bakeries Corporation

CONTACT: Hannah Arnold or Casey DePalma, +1-212-575-4545, both of Linden
Alschuler & Kaplan, Inc. Public Relations, for Interstate Bakeries
Corporation

Web Site: http://www.hostesscakes.com/
http://www.interstatebakeriescorp.com/

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