The Next Generation of In-Venue Entertainment Launches With Ecast EQ(TM)

The Next Generation of In-Venue Entertainment Launches With Ecast EQ(TM)

Interactive Out-of-Home Pioneer Changes How Today's Consumers Engage with In-Venue Entertainment

SAN FRANCISCO, Sept. 10 /PRNewswire/ -- Ecast, a leading broadband media network with more than 10,000 locations nationwide, is launching the Ecast EQ(TM), a new product that dramatically changes how consumers interact with in-venue entertainment.

Designed to appeal to today's digitally savvy, entertainment-focused consumer, Ecast EQ features a vertically oriented, 40-inch flat-panel design with a 1080p high-definition (HD) touchscreen for passive and interactive consumer engagement. Ecast EQ delivers on-demand content -- including video, real-time interactive surveys and games, advertising, social applications and a jukebox interface for music -- to out-of-home venues frequented by 21- to 34-year-olds. Connected via broadband Internet to the Ecast platform, EQ utilizes Web-based methodologies, including DoubleClick(R) DART(R), to deliver unprecedented levels of consumer engagement and reporting for advertisers and music promoters.

"EQ represents the next phase in the evolution of Ecast," said John Taylor, president and CEO of Ecast. "Over the past few years, we've taken the touchscreen digital jukebox beyond a music-only device to one that incorporates advertising with all the targeting of the Internet. With EQ, we've taken another radical leap forward, providing a new format for interactive entertainment that meets the increasing demands of our core audiences: advertisers, location operators and consumers. EQ positions Ecast for growth within our existing hospitality vertical and beyond."

The unique vertical display surface of Ecast EQ offers multiple areas for engagement and visibility, making it highly effective for promotion and entertainment. Patrons can engage directly with EQ's interactive advertising, games, surveys, plus on-demand music selection from Ecast's catalog of over 300,000 songs. In addition, the top display area allows distance viewing of passive content -- such as video promotions -- plus social interaction with EQ via mobile devices. For example, the EQ photo sharing application allows location owners to enhance their standing as a community hot spot by instantly posting captioned photos pictures taken by patrons and staff. Ecast has also partnered with LocaModa to offer Wiffitti(TM), a social application that allows consumers to send text messages directly to the EQ screen in order to interact with content and each other.

Ecast EQ installations are currently running in New York, Chicago, Minneapolis, Los Angeles, San Francisco and Seattle. Full nationwide distribution is scheduled for later this fall.

ABOUT ECAST:

Ecast operates one of the leading broadband touchscreen media networks in the United States, providing digital music to over 10,000 bars and nightclubs across the country. The unique touchscreen music service allows locations to put the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, Ecast delivers music, advertising and other forms of entertainment to the young-adults most responsible for affecting purchasing decisions and consumer trends. Ecast is changing the way people listen to music in public places and revolutionizing out-of-home advertising. Ecast's investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Mobius Venture Capital. For more information, please visit www.ecastnetwork.com.

Ecast EQ is a trademark of Ecast, Inc. All other names are the property of their respective owners.

This release is available on the KCSA Strategic Communications site at www.kcsa.com.

CONTACT INFO:
Rob Manfredo / Charlotte Maumus
KCSA Strategic Communications
(212) 896-1213/ (212) 896-1269
rmanfredo@kcsa.com / cmaumus@kcsa.com

Editors' note: Photos and images of Ecast EQ are available upon
request
First Call Analyst:
FCMN Contact:

Source: Ecast

CONTACT: Rob Manfredo, +1-212-896-1213, rmanfredo@kcsa.com, or Charlotte
Maumus, +1-212-896-1269, cmaumus@kcsa.com, both of KCSA Strategic
Communications, for Ecast

Web Site: http://www.ecastnetwork.com/

-------
Profile: intent