New Media, HBO, DIRECTV Veteran Edgar Villalpando Joins ActiveVideo Networks as Senior Vice President of Marketing

New Media, HBO, DIRECTV Veteran Edgar Villalpando Joins ActiveVideo Networks as Senior Vice President of Marketing

SAN JOSE, Sept. 3 /PRNewswire/ -- ActiveVideo Networks(TM), a media company that infuses TV with Web content and interactivity to more than 1 million cable and IPTV viewers, today announced that it has named Edgar Villalpando, an accomplished media and consumer products marketer, as Senior Vice President of Marketing.

Villalpando, whose career includes executive positions with HBO and DIRECTV, most recently served as general manager of THUMP, an agency that develops and markets branded content through a combination of traditional and interactive platforms. With ActiveVideo Networks he will be responsible for all marketing activities in conjunction with ActiveVideo(TM), a highly-immersive television experience that intelligently streams Web video, casual gaming, Web 2.0 functionality and traditional TV to any digital set-top box or Web-connected CE device.

"Delivering a fully interactive Web experience to the mass audience of television has become a real imperative for content and service providers, advertisers and CE manufacturers," said Jeff Miller, president and CEO of ActiveVideo Networks. "Edgar Villalpando's wide-ranging background in programming, distribution, advertising and New Media will help increase the brand equity of ActiveVideo as a platform that can help our customers satisfy the demands of a new generation of television viewers."

"The desire of viewers today to engage with content regardless of the viewing device presents new challenges for our industry," said Villalpando. "ActiveVideo's unique capabilities -- broadband choice and control for your television and the ability to develop and deliver content to any digital STB or Web-connected device -- address universal needs for every key audience segment of our business."

Prior to THUMP, Villalpando served as vice president, new media and business development for HBO's international group, with specific responsibility for expanding the programmer's linear and new media properties into new territories. Villalpando previously had served as vice president, marketing for HBO, driving and managing international marketing and communications efforts for the HBO and Cinemax brands.

With DIRECTV from 1999-2004, Villalpando first served as director, marketing and advertising with a focus on supporting the satellite provider's international programming within United States multicultural markets. Later, he served as director, advertising and brand management with responsibility for DIRECTV's domestic brands and associated markets.

Villalpando began his career in advertising in the agency world, working on blue-chip brands such as Ford, Miller Brewing, Mobil Oil, Wesson Oil, and several other accounts. He holds a B.A. in Psychology from UCLA.

About ActiveVideo Networks

ActiveVideo Networks(TM) provides programming and technology that infuse television with Web content and interactivity. Based on standard Web authoring and delivery technologies, the company's ActiveVideo(R) Distribution Network simply and inexpensively enables expanded programming, navigation and advertising possibilities, allowing viewers to define and share TV experiences. ActiveVideo combines Web-based media and targeted, clickable advertisements with the high-quality video, immediate responsiveness and remote control navigation of television for uniform interactivity across all digital set-tops and Web-connected televisions. ActiveVideo Networks is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore, Beijing and the United Kingdom. For more information, visit http://www.avnetworks.com/.

Source: ActiveVideo Networks

CONTACT: Paul Schneider for ActiveVideo Networks, +1-215-702-9784
(Office), +1-215-817-4384 (mobile), pspr@att.net

Web site: http://www.avnetworks.com/

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