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Tuesday, September 09, 2008

Double Agent and Trojan(R) Condoms to Help Men Evolve This Fall

Double Agent and Trojan(R) Condoms to Help Men Evolve This Fall

Men's Lifestyle Site and the Maker of Trojan(R) Condoms Launch Search for New Recruits to Provide Men with Inside Information on Dating

NEW YORK, Sept. 9 /PRNewswire/ -- Double Agent has launched its next covert operation --- a city-wide search to find the newest Boston area Double Agent recruits. The search, which is running through September 21, 2008, comes as Trojan(R) condoms, and Double Agent, prepare to come to Boston for an event hosted by Joel and Benji Madden of Good Charlotte as a part of the Trojan Evolve tour this fall.

Double Agent is an online intelligence agency providing men with lifestyle advice and tips from "double agents" -- smart, sexy women on the ground and in the know. Whether a cocktail waitress at an LA nightclub providing the most promising pick up lines, a New York fashion editor with suggestions for improving your look or a model in Miami disclosing where she goes with friends to have fun, agents provide men with insights that would never occur to anyone in the locker room.

Recognizing that there is no one better to inform the lifestyle decisions of young men than the very women they are so intent on attracting, recruits should be able to give advice on dating, style, nightlife, travel or entertainment. The agents aren't just pretty faces but are responsible for providing insight each month to millions of men looking for the latest tips on everything from kissing to picking out the right jeans to showing them how evolved behavior, like using protection, is a symbol of respect and worthiness to the opposite sex.

Eager recruits who think they have what it takes to be the newest agent, can visit http://www.doubleagent.com/recruits for more information on how to enter.

Double Agent and the Maker of Trojan(R) Condoms are throwing a party in Boston on September 25, 2008 at the Roxy nightclub with the newest recruit. The event will be hosted by Good Charlotte band members Benji and Joel Madden, who will also be performing a special DJ set. The Master of Ceremonies will be Shallon Lester, one of Double Agent's leading ladies and chief influencer. The event is open to all Double Agent members and more information is available at http://www.doubleagent.com/.

The Trojan and Double Agent "Evolve" party is a part of the Trojan Evolve campaign, a comprehensive interactive effort featuring a giant 40 foot tour bus and virtual "roller coaster ride." In response to an ongoing decline in America's sexual health, the Evolve tour, including these elements and the Trojan and Double Agent "Evolve Party" is stopping at dozens of cities asking Americans everywhere to take a stand for their sexual health by taking a pledge to use a condom every time, and signing a petition for change.

To get the latest Trojan Evolve tour schedule or to take the Trojan Evolve Pledge, please visit http://www.trojancondoms.com/.

About Double Agent

Double Agent is a lifestyle brand for men. The mission of this "intelligence agency" is to gather insights on dating, style and fashion trends, travel, new technologies and other entertainment for men. DA is staffed with smart, sexy women -- the double agents -- that report their findings online daily.

About TROJAN(R)

TROJAN(R) Brand Condoms are America's #1 condom and have been trusted for over 90 years. TROJAN(R) brand latex condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted diseases. Each condom is electronically tested to help ensure reliability. There are over 22 varieties of TROJAN(R) Brand Condoms. More Americans trust the TROJAN(R) brand than any other condom.

Media Contacts:
Courtney Carlisle
Moxie Media Relations for Double Agent
310.683.0305
courtney@moxie-pr.com

Allison Goldstein
Edelman for Trojan
212.704.4511
allison.goldstein@edelman.com


Source: Double Agent

CONTACT: Courtney Carlisle of Moxie Media Relations, +1-310-683-0305,
courtney@moxie-pr.com, for Double Agent; or Allison Goldstein of Edelman,
+1-212-704-4511, allison.goldstein@edelman.com, for Trojan

Web site: http://www.doubleagent.com/
http://www.doubleagent.com/recruits
http://www.trojancondoms.com/


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