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Tuesday, September 09, 2008

Gap and Musician Matt White Call on San Franciscans to Voice What's Important to Them This Election Year With Free Customizable Gap 'Vote For ___.' T-Shirts

Gap and Musician Matt White Call on San Franciscans to Voice What's Important to Them This Election Year With Free Customizable Gap 'Vote For ___.' T-Shirts

On Friday, September 12th at the Gap on Market & Powell, San Franciscans Can Fill In the Blank with Their Opinions While Enjoying an Acoustic Set by Matt White

SAN FRANCISCO, Sept. 9 /PRNewswire/ -- With one of the most important elections for our nation on the horizon, Gap and singer/songwriter Matt White invite San Franciscans to voice their passions by customizing a free Gap "Vote for ___." t-shirt on Friday, September 12. Whether it's the Giants or the A's, Boudin Bakery or Colombo Sourdough, or the Golden Gate or Bay Bridge everyone is invited to fill in the blank at the Gap on Market & Powell, while enjoying an acoustic set by Matt White, one of Rolling Stone's "10 Artists to Watch."

The in-store event is part of Gap's "Vote" initiative, which gives people a platform to express their ideas and opinions via the iconic Gap white t-shirt.

Earlier this month, Matt, who debuted at No. 4 on Billboard's New Artist Chart and is in the middle of a late summer tour promoting his new single "Love" off his debut Geffen release Best Days, created his own t-shirt, "Vote for Love," which he'll wear throughout the tour. His t-shirt can also be seen in his upcoming video "Love," which was recently filmed inside a New York City public bus and debuts this fall on video outlets.

"My friends at Gap have created this really simple shirt that lets you express what's important to you," said Matt White. "Music is how I express myself so I wrote "Vote for Love" on my shirt. I'm really interested to see all of the words and visual expressions the people of San Francisco will use to voice what they're passionate about."

San Francisco is the seventh stop on Matt's tour in support of Gap's "Vote" initiative. As he travels across the U.S., Matt's "Vote for Love" message will be featured on the exterior of his tour bus, helping spread his message and encourage people to express what they vote for. For the complete tour schedule, visit http://www.mattwhitemusic.com/.

For San Franciscans unable to make it to the event, the customizable "Vote for ___." t-shirts will be available for purchase in Gap stores nationwide starting October 23 through Election Day on November 4.

Friday, September 12th, Event Location + Time:
Gap
The Flood Building
890 Market Street
San Francisco, CA 94102

Free "Vote for ___" t-shirt creation: 9:30 a.m. - 9:00 p.m. PST -- free
while supplies last.

Matt White Performance: 2:30 p.m. PST

Media Contacts:

Julia Burgon Kim Terry
SS+K for Gap Gap Marketing & PR
jburgon@ssk.comkimberly_terry@gap.com
212.419.3331 415.427.4844

Source: Gap

CONTACT: Julia Burgon, of SS+K, +1-212-419-3331, jburgon@ssk.com, for
Gap; or Kim Terry of Gap Marketing & PR, +1-415-427-4844,
kimberly_terry@gap.com

Web site: http://www.gapinc.com/
http://www.mattwhitemusic.com/


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