BET Networks, in Partnership With Single Touch Systems, Creates Mobile Star Search Platform

BET Networks, in Partnership With Single Touch Systems, Creates Mobile Star Search Platform

Enables Mobile Community to Create and Share Mobile User-Generated Content

SAN FRANCISCO, Sept. 11 /PRNewswire/ -- CTIA Wireless IT & Entertainment -- Single Touch Systems, Inc., (SITO) an innovator in mobile commerce solutions, and BET Mobile (a division of BET Networks, the leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience) today announced two new service offerings that bring mobile users the access, dialogue and tools that allow them to become the stars they are! Aspiring singers and rappers will have two hot new mobile features -- 4 U 2 Dedicate (Dedicate) and Mobile Microphone -- to share their talent with friends and music industry professionals alike. Beginning in October, BET Mobile will launch these new features through the following Single Touch Abbreviated Dial Code (ADC) mobile commerce programs so that users can engage with content on the go: 106 & Park (#106) and Rap City (#RAPC).

Mobile Microphone is a dynamic new application that turns a cell phone into a mobile recording studio. Users can drop their voices onto customized tracks for friends and make their work available on a dedicated Web site for competition and voting by leading A&R music industry executives. Along with showcasing the hidden talents of the BET customer base, this user-generated content will be made available for download purchasing onto mobile devices via the Web site. Mobile Dedicate is like having your own radio shout out to a friend or loved one.

4 U 2 Dedicate allows users to choose from a list of songs, record a personalized message and send the customized message to family and/or friends.

In addition to these new features, users always have access to fresh mobile content and programs tailored to the BET audience by simply dialing #106 or #RapC on their mobile phones and through all major carriers. BET introduced its first Single Touch-powered ADC program three years ago, making it possible for viewers to listen, choose and easily download the most popular ringtones simply by dialing #BET on their mobile phone. Since its inception, the program has received millions of calls.

"Through our relationship with Single Touch, we are providing innovative products that actively engage our viewers by extending our dialogue beyond their television and PC screens," said Martez Moore, Senior Vice President of Strategy and Business Development for BET Networks. "More of our customers are watching our programming from their laptops with their cell phones by their sides than ever before. As a result, our mobile applications must enable us to create deeper bonds with our customers and deliver products that fit with their lifestyle. We believe Mobile Microphone and 4U2 Dedicate do just that."

"We are thrilled that BET continues to proliferate their offerings through the Single Touch System's platform by adding 2 new ADC's, #106 and #RAPC, as well as Mobile Microphone and 4 U 2 Dedicate," said Anthony Macaluso, CEO of Single Touch Systems. "BET demonstrates how Single Touch is helping content providers extend their reach beyond the television and PC screens, and create new mobile distribution channels for their branded content."

106 & Park is BET's highest-rated music series and the leading music video countdown show on cable. Rap City is the longest-running hip hop music show on television, which showcases hip hop music videos, interviews and freestyles from popular rappers and guest DJs.

About Single Touch Systems Inc.

Single Touch Systems Inc. (SITO) provides wireless operators, consumer brands, and retailers with innovative mobile commerce delivery solutions. Single Touch enables consumers to engage their mobile phones as proxy wallets or brand/retail environments by simply dialing a short branded phone number, or Abbreviated Dial Code (ADC). Single Touch System's ADC platform is customizable to the needs of brands and retailers, creates whatever reporting is required, and facilitates operator direct billing for all services. Abbreviated Dial Codes, Mobile Coupon Platform, Listen Live Now, Mobile Idol and other programs make Single Touch Systems the only mobile commerce participant to link wireless with on-line and brick and mortar business, leveraging the paradigm shift in how people use their mobile devices. In doing so, Single Touch Systems drives revenue for operators, retailers and brands and streamlines purchasing options for the end user. For more information please visit http://www.singletouch.net/.

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 87 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.

CONTACT:
Dana Knight
Bock Communications for Single Touch Systems
dknight@bockpr.com
949-428-8220

Bernadette Simpao
BET Networks
bernadette.simpao@bet.net
212-205-3154

Source: Single Touch Systems, Inc.

CONTACT: Dana Knight of Bock Communications, +1-949-428-8220,
dknight@bockpr.com, for Single Touch Systems; or Bernadette Simpao of BET
Networks, +1-212-205-3154, bernadette.simpao@bet.net

Web site: http://www.singletouch.net/

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