Advertising on Mobile Phone Based Interactive Radio Makes Ads Accountable

Advertising on Mobile Phone Based Interactive Radio Makes Ads Accountable

StratosAudio service operates cooperatively or independently of broadcasters

CENTURY CITY, Calif., Sept. 17 /PRNewswire/ -- StratosAudio is driving radio into the new information age by enabling listeners to respond to AM/FM broadcasts using select mobile phones now available nationwide. Users can respond in real-time to ads, watch live video related to ads and content, vote, engage in contests and polls, buy ringtones and select songs for purchase through iTunes, Walmart and Amazon.com.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080917/LAW045)

Listeners stay engaged while interacting with unique content choices presented for each aired event. Ads are displayed in conjunction with content or synchronized with on air ads. Aired events are also stored in memory allowing time shifted safe review after broadcast.

Advertisers can obtain real time response metrics using a variety of options including a web based Ad Console(SM) for creating campaigns on the fly, bar coded promotions, web and WAP based offers, video clips and providing supplementary information to the user. Agencies and advertisers can use the service by contacting StratosAudio directly or by purchasing enabled inventory from participating broadcasters.

Both AM and FM radio services are offered. AM talk radio hosts can interact with a mass audience instantly, driving listeners to click in response to polls or obtain additional detail on programs. The Stratos ad campaign entitled "Do I have the phone?" is designed to pool over a million Americans that already have Stratos Interactive capable handsets into a single database, providing important demographic target metrics for advertisers and agencies. Entrants qualify for prizes such as consumer electronics, sporting goods and season passes.

Today, radio's technological offering is not far removed from when it first began broadcasting about 90 years ago. Recent reports by the Radio Advertising Bureau and Jim Boyle, an analyst with CL King & Associates, point to Radio's Q2 slide in earnings in local and national sales. Online sector increases were not nearly enough to offset those declines. These numbers demonstrate a need for change. The StratosAudio technology enables radio to exceed the value offered by services such as the Internet through broadcasting a call to action with immediate response, followed by real-time, measurable demographic metrics. The patented StratosAudio technology finally brings accountability to radio.

While the US radio industry has focused on efforts that have yet to demonstrate return on investment, Google connected advertisers with an online audience measured by clicks and grew to a market capitalization of over $140 billion, generating billions of revenue each year. Interactive radio has the potential to revitalize the industry by offering real time interaction and accountability. "Radio advertising has not remained competitive with other technological offerings and sales reflect that," states Mr. Kelly Christensen, President and CEO of StratosAudio, Inc. "Our service is designed to make radio advertising effective and accountable."

StratosAudio, Inc. (http://www.stratosaudio.com/) is a Delaware incorporated company that won the CES Best of Innovations in 2004 with Motorola and Hyundai Autonet. StratosAudio has a series of pending and granted patents covering interactive radio technology. Software and licensing is available through StratosAudio for: broadcasters, radio manufacturers and cell phone manufacturers. Stations and advertisers can use web-based tools to create and manage interactive radio campaigns, including obtaining real time demographic metrics. All trademarks, trade names, service marks and logos referenced herein belong to the respective companies.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080917/LAW045
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN5
PRN Photo Desk, photodesk@prnewswire.com
Source: StratosAudio, Inc.

CONTACT: John Hansen, 1-866-289-0770, ext 608, jh@stratosaudio.com, or
Joe Capobianco, 1-866-289-0770, ext 609, jc@stratosaudio.com, both of
StratosAudio, Inc., or press kit, www.doihavethephone.com

Web site: http://www.stratosaudio.com/

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