Studiocom Chief Creative Officer to Appear on Sky Radio Network for American Airlines

Studiocom Chief Creative Officer to Appear on Sky Radio Network for American Airlines

Juan Fernando Santos spreads social networking strategy through the friendly skies

ATLANTA, Aug. 13 /PRNewswire/ -- Studiocom, a WPP digital agency announces today that chief creative officer, Juan Fernando Santos, has been selected as a guest for American Airlines' Sky Radio Network, the leading producers of talk shows in the air and on the Web.

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Santos, an industry veteran and frequent contributor on the speaking circuit, leads the creative digital development of many of Studiocom's most effective social networking solutions, including Mattel's high-profile virtual world for girls BarbieGirls.com, and The Coca-Cola Company's Cokestudios. In addition to producing favorable results for The Coca-Cola Company and Mattel, his digital solutions have resulted in numerous awards for the agency's projects.

In the ten-minute segment which airs this month on the airlines' radio network, Santos provides commentary on the evolution of social networking, and tips on developing effective strategies to foster consumer-brand interaction.

"It's important for marketers to understand the shift the industry has taken from brands speaking to consumers, to the brand enabling consumers to speak to other consumers," says Santos. "The most effective marketers give consumers a voice inside the brand's electronic communication, allowing the consumers themselves to become an advocate of your brand. For a brand, there really is no better validation than that."

The Sky Radio Network provides high-quality business, technology, health and entertainment programming which educates, informs and entertains airline passengers for some of the world's largest airlines. The network addresses the needs and interests of the executive business traveler and contributes to enriching each passenger's in-flight experience through a blend of CEO Interviews, industry spotlights and major business trends.

For more information, or to listen to Santos' interview, please visit www.studiocom.com

About Studiocom

Founded in 1998, Studiocom, a full-service digital agency, creates innovative consumer experiences, including virtual communities and online brand loyalty programs. A WPP company since 2005, Studiocom, an industry innovator, has developed a proprietary online multi-player community platform and has been the recipient of several marketing awards. Studiocom operates independently and is headquartered in Atlanta, with offices in Los Angeles, Boston and Bogota, Colombia. Clients include The Coca-Cola Company, Mattel, Activision, CVS, Nestle, McCormick, Dunkin' Donuts, Baskin-Robbins, Turner Broadcasting System, and Twentieth Century Fox. For more information, please visit www.studiocom.com

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Source: Studiocom

CONTACT: Alaina Robertson, Marketing & PR Manager, +1-404-541-9555,
x 162, arobertson@studiocom.com

Web site: http://www.studiocom.com/

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