SpectrumDNA Studios and COMEDY CENTRAL(R) Partner on Social Media Service

SpectrumDNA Studios and COMEDY CENTRAL(R) Partner on Social Media Service

The Political Addictionary Makes Its Debut On COMEDY CENTRAL's Indecision2008.com

NEW YORK and PARK CITY, Utah, Aug. 13 /PRNewswire-FirstCall/ -- SpectrumDNA Studios, a wholly-owned subsidiary of SpectrumDNA, Inc. (BULLETIN BOARD: SPXA) , and COMEDY CENTRAL are teaming up to create the Political Addictionary, a populist site for political lingo enthusiasts at http://politicaladdictionary.com/.

The Political Addictionary, an invention of SpectrumDNA Studios, is a linguistic barometer for the country's political climate. The institutional dictionaries of the English language haven't yet caught up with the antics of our politicians, or the craziness of the political process. This inventive wiki-like engine allows users to invent and catalogue new words to help keep the lexicon relevant, irreverent and contemporary.

COMEDY CENTRAL has launched the Political Addictionary on its Indecision 2008 site http://www.indecision2008.com/. It features the user-generated political "Word of the Day", as well as weekly "There Oughta Be a Word" challenges from the bloggers at COMEDY CENTRAL. Users can also create their own "There Oughta Be A Word" challenge by providing a definition and daring the community to come up with a word. Politicos, wonks, linguists and the casual political junky can either join in on the conversation, or just browse the clever content for pure entertainment. There are widgets, RSS feeds and games in the works, as the site is constantly growing and changing with new user created words every day. Financial terms were not disclosed.

SpectrumDNA Studios CEO Jim Banister says, "For us it was a natural partnership choice. We watch and love COMEDY CENTRAL, so we created a social media 'show' of sorts that we would personally use if we saw it on COMEDY CENTRAL's online network. In fact, we do! And we improve the Political Addictionary engine every week, based on actual user-usage and feedback from the COMEDY CENTRAL editors and producers. It's a constantly evolving engine of engagement ... for a subject that is perennially topical-politics! Would that be politopical?"

Michael Kraskin, senior producer, Indecision2008, COMEDY CENTRAL, adds, "The Political Addictionary is one-of-a-kind, which helps indecision2008.com extend our reach beyond the walls of our existing viewership. It is the perfect vehicle through which the collective audience of the 'politically interested' helps COMEDY CENTRAL sound off about the joys and pains of the electoral process. If we don't laugh, we'll cry. There oughta be a word for that!"

About COMEDY CENTRAL

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 95 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (http://www.viacom.com/) (NYSE:VIA)(NYSE:and)(NYSE:VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is http://www.comedycentral.com/. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL's press Web site at http://www.comedycentral.com/press.

About SpectrumDNA Studios, Inc.

SpectrumDNA Studios, a wholly-owned subsidiary of SpectrumDNA, Inc. (BULLETIN BOARD: SPXA) created the Addictionary for online vertical communities -- of moms, pet owners, foodies, or political junkies -- to aggregate and monetize user activity and engagement around community-specific lexicon and wordplay. SpectrumDNA, Inc. is a social media studio -- a creative space where social media artists and programmers develop, incubate, accelerate and package digital networking experiences -- "shows" for social media like the Addictionary -- called enginets. Enginets are branded web and wireless-based networked experiences -- Web 2.0 (and beyond) applications -- that empower users to take active roles in their online communities. More at http://www.spectrumdna.com/.

First Call Analyst:
FCMN Contact: robin@spectrumdna.com

Source: SpectrumDNA, Inc.

CONTACT: Robin Rankin of SpectrumDNA, Inc., +1-435-901-8321,
robin@spectrumdna.com; or Aileen Budow of COMEDY CENTRAL, +1-212-767-3952,
aileen.budow@comedycentral.com

Web site: http://www.spectrumdna.com/
http://politicaladdictionary.com/
http://www.comedycentral.com/
http://www.indecision2008.com/

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