Response to Inquiries about Political Ads Reported to Run on Gas Station TV Network

Response to Inquiries about Political Ads Reported to Run on Gas Station TV Network

DETROIT, Aug. 6 /PRNewswire/ -- To correct inaccurate information previously reported and in the spirit of transparency with our partners, customers and the public, Gas Station TV confirms no political ads have run, are running or will run on the Gas Station TV Network, regardless of content or political party affiliation.

Gas Station TV did consider running political ads and was approached by multiple campaign representatives, including the Barack Obama campaign. In compliance with the company's editorial policy, the company made a conscious decision not to run any political ads on the Gas Station TV network as it would deviate from its standing policy. Since the company's inception, Gas Station TV's editorial policy for content distributed to all Gas Station TV markets clearly states:

"Gas Station TV shall publish content that is fair and open-minded. We
will air objective and even handed content. Gas Station TV will never
promote a particular view on controversial matters of public policy or
political or industrial controversy."

The campaigns that contacted Gas Station TV did not receive approval to move forward with a media buy on our network. At no time did Gas Station TV receive what is known in the media industry as an insertion order, which is required to purchase ads on the network. Gas Station TV must approve any ads running on the network and no political ads were sent to Gas Station TV for review and approval. All ads are subject to creative review before airing.

No invoices indicating approval from Gas Station TV to run a political ad were developed and at no time were related financial transactions completed with Gas Station TV and its partners. Email chains not coming directly from Gas Station TV staff members indicating anything different are inaccurate, taken out of context and lack understanding of the standard media buying process, as well as Gas Station TV's ad review and approval process.

At a time when presidential campaign ads monopolize prime-time, Gas Station TV believes it is important to be able to provide traditional advertisers with a clutter-free environment to showcase their brands and target marketing messages to a captive audience. Gas Station TV retains full editorial control over ads airing on its network.

About Gas Station TV ( http://www.gstv.com/ )

Gas Station TV (GSTV) is the largest provider of TV at the pump, reaching more than 20 million viewers each month. GSTV connects with captive consumers for five minutes during a natural pause point in their day. IP-based digital technology enables time of day and geographic-targeted content, with programming including exclusive news and entertainment segments from CBS, sports from ESPN, and local weather from AccuWeather -- to engage customers and enable marketers to connect with "on-the-go" consumers like no other media. A proven tool for driving business for advertisers and increasing the revenue stream for gas retailers, GSTV is currently on over 5,500 screens in more than 425 U.S. cities, including the top-12 U.S. DMAs as the preferred at-the-pump media partner at 13 of the nation's premier gas retailers. GSTV will continue expanding its network at leading gas retailers in 2008 and will be on 15,000+ screens in 2009. GSTV is the only digital out-of-home gas station TV network with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall, providing media buyers confidence in GSTV commercial airtime purchases. Please visit http://www.gstv.com/ for more information.

PR contact:

Elin Nozewski
Airfoil PR for Gas Station TV
248-304-1412 (desk)
734-657-6469 (cell)
nozewski@airfoilpr.com

First Call Analyst:
FCMN Contact:

Source: Gas Station TV

CONTACT: Elin Nozewski Airfoil PR for Gas Station TV, +1-248-304-1412,
or cell, +1-734-657-6469, nozewski@airfoilpr.com

Web site: http://www.gstv.com/

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