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Sunday, August 31, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of August 31, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of August 31, 2008

LOS ANGELES, Aug. 31 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office estimates for the weekend period of August 29 through August 31, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, August 31, 2008 by Rentrak Theatrical include:

Rank Title Weekend Gross Locations
1 Tropic Thunder $11,500,000 3473
2 Babylon A.D. $9,700,000 3390
3 The Dark Knight $8,750,000 2750
4 The House Bunny $8,300,000 2714
5 Traitor $7,900,000 2054
6 Death Race $6,228,335 2537
7 Disaster Movie $6,170,000 2642
8 Mamma Mia! $4,418,160 1968
9 Pineapple Express $3,500,000 2047
10 Vicky Cristina Barcelona $3,003,000 692
11 Star Wars: The Clone Wars $2,910,000 2444
12 Mirrors $2,825,000 1820

Weekend of 08/29/2008 to 08/31/2008

(C) 2008 by Rentrak Corporation

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124,,
or Amanda Bartz, +1-310-854-8151,, both of Rogers &
Cowan for Rentrak Corporation

Web site:

Profile: intent


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