QJY Announces that the Seven Mainland Provincial TV Channels which the Group Has Exclusive Advertising Agency Rights Have Raised the Advertising Rate Card by 10% to 30% Beginning July 1, 2008

QJY Announces that the Seven Mainland Provincial TV Channels which the Group Has Exclusive Advertising Agency Rights Have Raised the Advertising Rate Card by 10% to 30% Beginning July 1, 2008

HONG KONG, Aug. 15 /Xinhua-PRNewswire/ -- Qin Jia Yuan Media Services Company Limited (HKEx: 2366, hereinafter referred to as the "Group" or "QJY") announced that the seven Mainland provincial TV channels, which the Group has exclusive advertising agency rights, have raised the advertising rate card by 10% to 30% beginning July 1, 2008. These TV channels include the Drama Channel of Hubei TV Station, the Entertainment Channel of Chongqing TV Station, the Red Classic Channel of Jiangxi TV Station, the Economic Channel of Shanxi TV Station, the City Channel of Hebei TV Station, the Satellite Channel of Southern TV Station (Guangdong) and the International Channel of China Yellow River TV Station. After this latest rate card adjustment, the total rate-card value controlled by QJY's advertising agency business will exceed more than RMB 7 billion.

Dr Anita Leung Fung Yee ("Dr. Leung"), CEO of QJY, said when announcing the price adjustment, "At the commencement of the advertising agency business of those Mainland TV channels, the Group has already increased the advertising rate card by 10% in March this year. This latest adjustment is the second increase since the Group took over the advertising agency business of these TV channel. The grounds for this price increase are that, during the first half of 2008, the seven Mainland provincial TV channels, for which the Group has exclusive advertising agency rights, have achieved desirable results in audience ratings. In addition, the non-TV drama programming, including 4 column programmes covering the Sichuan Earthquake, which QJY and mainland media planned to produce for the first time, have received good response from audience nationwide and media, and have enjoyed full sponsorship. The Group recognizes that this is a good opportunity for the Group to make a second price increase since the advertising clients further recognized the performance and the ability of QJY in managing the advertising agency business of the seven Mainland provincial TV channels."

Dr. Leung said that, out of those seven Mainland provincial TV channels, the Red Classic Channel of Jiangxi TV Station (a drama channel) has the best audience rating growth and the advertising rate card of that channel has been increased by 30%. Since the start-up of the exclusive advertising agency business of this channel on January 1, 2008, QJY has worked closely with the channel and has spent a lot of effort in promoting the programmes of the channel. As of June 28, 2008, the channel had recorded an audience-rating growth of 11.4 times. The audience rating of the channel has been ranked the third in the Ganzhou area, just after the Satellite Channel of Jiangxi TV Station and Channel One of China Central TV, the most dominant channel of all CCTV channels.

Dr. Leung added that, apart from the good audience ratings received by the seven provincial TV channels for which QJY has exclusive advertising agency rights, QJY has worked with the Chongqing Broadcasting Group ("Chongqing TV") for the first time, to make 4 documentary series, including "Witnesses", "Heroes Throughout the Land", "God's Love--Endless Stories" and "Life and Death in 10 Days", totaling more than 100 episodes. After its release, "Witnesses" has received approbation from Mainland audiences and media. Broadcasting and TV media have commented that the production of "Witnesses" was highly connected as the production showed "urgent planning and quick response, providing truehearted content, sharing the victims' suffering." Chongqing TV & QJY was praised in its effort in these documentary series as "the first attempt that leads to brand building".

Apart from the 4 documentary series, QJY is the only TV drama provider in Mainland China that has a TV series featuring earthquake disasters. QJY has also re-launched the earthquake-topic TV drama series "Warm Hearts Beyond the Cold Strait" after the Sichuan earthquake. The TV series was debuted on the mainland in 2001. This series, starring Anita Wing-Yi Yuen, award winning best actress in Hong Kong, was specially made to mark the 25th anniversary of the Tangshan earthquake. It is a story of the hero and heroine who met and fell in love in 1976 at the time of the devastating Tangshan earthquake. The lovers here then separated, one on the mainland and the other in Taiwan and reunited when a huge earthquake happened in Taiwan in 1999, after 23-years separation. The series was redistributed in the wake of the Sichuan earthquake which occurred in May 2008 and achieved good performance. The 4 new documentary series and the re-launched TV series have acquired sponsorship from 5 advertisers, including the Jiaduobao Group, the Skyworth Group, the Shanghai Hutchison Whitecat, Shanghai Maxam Toothpaste and Tianjin Teda. Excluding those being donated for the home rebuilding for the Sichuan earthquake victims, the advertising and sponsorship revenues for the Group is considerable and will be recorded in current year.

Dr. Leung continued, "QJY has proved to the market, including audience, advertisers and sponsors and QJY's media partners, that QJY is always a professional one-stop TV media services company. Since our inception 13 years ago, we have been deeply conscious about China's social affairs and domestic situations and take these as backgrounds for TV programmes which targeted for mainland audience. Through our business network and resources, we not only build our business and enjoy good results, but also give back to society."

Dr. Leung acknowledged that everyone in China has been deeply saddened by the deadly earthquake in Sichuan Province. According to government policy, and also out of sympathy for the victims, the media suspended entertainment programming for almost one month after the earthquake. Advertising media business throughout the country has unavoidably suffered losses. However, through its endeavors, QJY on the contrary has achieved recognized results in the market. QJY believes that increasing the advertising rate card beginning July 1, 2008, from 10% to 30% for the seven Mainland provincial TV channels which the Group has exclusive advertising agency rights will secure its total revenue from advertising, production and distribution in such a way as to ameliorate the negative impacts, and generating long-term momentum.

For media enquiries, please contact:

Amy Wu
Associate Director
Tel: +852-3101-4682

Nancy Chan
Account Executive
Tel: +852-3101-4680

Source: Qin Jia Yuan Media Services Company Limited

CONTACT: Amy Wu, +852-3101-4682; Nancy Chan, +852-3101-4680

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