Flexplay No-Return DVD Rental Takes Flight with Hudson Group

Flexplay No-Return DVD Rental Takes Flight with Hudson Group

New DVD Rental Option Now Available in Airports across North America, Changing the Way Travelers Find Entertainment

ATLANTA, Aug. 14 /PRNewswire/ -- Flexplay Entertainment -- the exclusive worldwide marketer of Flexplay(R) Time-Limited DVD technology -- today announced a retail distribution agreement with premier travel retailer Hudson Group. Per the agreement, Hudson Group will be the exclusive retailer of Flexplay No-Return DVD Rental in airports and transportation terminals throughout the U.S. and Canada, starting in September.

With the launch of this partnership, Flexplay DVDs will be available in approximately 200 Hudson News newsstands and Hudson Booksellers bookstores in airports and terminals throughout North America. Hudson News is the only national newsstand brand in North America. Each Hudson store will offer a revolving assortment of Flexplay DVDs, refreshed with new titles every four to six weeks. Currently, Flexplay Entertainment has licensing deals with Warner Home Video, Paramount Home Entertainment and DreamWorks.

"We are very excited about our exclusive partnership with Flexplay," said Joe DiDomizio, president and CEO, Hudson Group. "We've been setting the pace in our stores with travelers' necessities, convenience products, as well as food, beverage and comfort items that the airlines have been cutting back on. With Flexplay, we can now add to this list affordable and convenient option for customers' in-flight entertainment needs."

Flexplay Entertainment has found success in its strategy of targeting busy professionals, including business travelers. Flexplay DVDs, featuring attractive movie titles at low prices, are targeted to consumers who rarely rent or purchase DVDs at traditional video outlets by reaching those customers where they already shop -- such as airports, office supply stores, and so on.

Through its limited-life DVD technology, Flexplay DVDs offer the equivalent of a two-day "rental" of a movie, without the hassle or expense of returning the DVD after viewing. In addition, the 2-day viewing period for a Flexplay DVD begins only after the consumer opens the sealed Flexplay DVD package. Consumers can purchase a Flexplay DVD and start watching today, next week, or even a year from now, at their convenience.

"With this new retail agreement with Hudson Group, we have taken another important step toward fulfilling our mission to provide a more convenient and effective DVD rental alternative that offers customers complete flexibility," said Joe Fuller, EVP of Marketing for Flexplay. "The traveling consumer is a key target for us, and we hope to provide this customer set with a DVD rental option that is easy to enjoy during travel."

For added convenience, Flexplay DVD fixtures at Hudson News outlets will feature built-in recycling bins, making it easy for consumers to responsibly dispose of their disc after viewing. Expired Flexplay DVDs collected at these outlets will be sent to GreenDisk, Flexplay's recycling partner. The discs can also be disposed of in most regular plastic recycling.

About Hudson Group

Hudson Group is the leading travel retailer in North America, a privately held corporation that operates more than 500 newsstands, bookstores, cafes and premier specialty retail shops in 70 airports and transportation terminals throughout North America. The company's flagship concept, Hudson News, is North America's only national newsstand brand. Hudson Group specialty retail offerings include such proprietary brands as Hudson Booksellers, Kids Works and Euro Cafe. National brands partnering with Hudson Group include CNN, Life is good, Crabtree & Evelyn, Godiva Chocolatier, Sunglass Hut, Papyrus, Radio Shack, House of Blues and Quiznos.

About Flexplay Entertainment

Based in Atlanta, Flexplay Entertainment, LLC, is the exclusive worldwide marketer of Flexplay(R) Time-Limited DVDs. The company's innovative "No-Return DVD Rental"(TM) program features popular new and recent DVD releases from major film studios, in a convenient watch-anytime rental format that eliminates the need to return the disc. Flexplay DVD products are distributed through thousands of retail locations throughout the US and Canada. Flexplay time-limited optical disc technology is the subject of over 140 patents internationally. More information is available at www.flexplay.com

Flexplay is committed to recycling and good stewardship of the environment. More information is available at www.flexplay.com/recycling

Contact: Flexplay Hudson Group
Amy Parrish Laura Samuels
Cohn, Overstreet & Parrish VP, Corporate Communications
(404) 961-2230 (201) 528-2402
aparrish@co-p.comlsamuels@hudsongroup.com

First Call Analyst:
FCMN Contact:

Source: Flexplay Entertainment

CONTACT: Amy Parrish of Cohn, Overstreet & Parrish, +1-404-961-2230,
aparrish@co-p.com, for Flexplay Entertainment; or Laura Samuels, VP, Corporate
Communications, Hudson Group, +1-201-528-2402, lsamuels@hudsongroup.com

Web site: http://www.flexplay.com/
http://www.flexplay.com/recycling

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