Pure Michigan Campaign Continues to Win Top Awards

Pure Michigan Campaign Continues to Win Top Awards

Best State Tourism Radio Advertising

LANSING, Mich., Aug. 28 /PRNewswire/ -- This week the Travel Industry Association of America (TIA) honored Travel Michigan with a Mercury Award for the Best State Tourism Radio Advertising for its Pure Michigan campaign. Last year the Pure Michigan campaign won the top TIA award for Best State Tourism Advertising Campaign in addition to receiving a Mercury Award for the Best State Tourism Television Advertising.

"We are grateful for this industry recognition of Pure Michigan," said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. "The music and words seize a listener's imagination and takes them on a sixty-second journey of the mind that captures the essence of our great state's beauty, energy and appeal as a destination".

The Pure Michigan campaign continues to drive record volumes to Michigan's official travel Web site, michigan.org. Michigan.org maintains the title as the #1 state tourism Web site. According to the July 2008 rankings of Hitwise United States - an international company which tracks traffic to major Web sites, michigan.org had more traffic than any other state tourism Web site, capturing 9.33% of the market share. This is the third month in a row that michigan.org has had more volume than any other state tourism Web Site.

The Mercury Awards is a program created by the National Council of State Tourism Directors to recognize its members for excellence and creative accomplishment in state tourism marketing and promotion, and to inspire the continued development of truly imaginative and exciting destination marketing and promotion programs.

The Birmingham, Michigan office of McCann Erickson developed the strategy and creative for the Pure Michigan campaign. McCann's Chief Strategy Officer Mark Lantz explains their approach: "The campaign is intended to entice out- of-state travelers from neighboring states about one place that still feels magic, mythic, authentic, untamed, unspoiled, uncompromised, timeless and true. It's pure Michigan. We wanted to communicate to consumers what makes Michigan special, and identify experiences you get here that you can't get anywhere else."

Pure Michigan commercials can be viewed/listened to online at michigan.org/travelads.

McCann Erickson's Birmingham, Michigan office creates advertising and integrated marketing communications programs for Travel Michigan; Buick Motor Division; General Motors Corporation (Corporate Advertising); Delphi; Honeywell Consumer Product Group's Prestone, FRAM and Autolite units; and a variety of other clients. McCann Worldgroup is the world's largest multinational advertising agency system, with operations in 131 countries. It is part of the Interpublic Group of Companies, Inc. (NYSE:IPG). To find out more about McCann Erickson, visit its Web site at www.mccann.com.

Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Travel Michigan markets the state's tourism industry and provides valuable visitor information services. For more information on traveling in the State of Michigan, visit the official travel Web site at michigan.org.

Contact: Kirsten Borgstrom, (517) 335-1871

Jenny Schilp, (248) 225-6744

Source: Travel Michigan

CONTACT: Kirsten Borgstrom, +1-517-335-1871, Jenny Schilp, +1-248-225-
6744, for Travel Michigan

Web site: http://www.michigan.org/travelads
http://www.michigan.org/
http://www.mccann.com/

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