Sunday Night is Football Night

Sunday Night is Football Night

www.SundayNightisFootballNight.com Launched Today

NBC Sports' Award-Winning Microsite Features Exclusive Video and Analysis of 'NBC Sunday Night Football'

NEW YORK, Aug. 28 /PRNewswire/ -- NBC Sports' award-winning microsite, www.SundayNightisFootballNight.com, launched today to help kickoff the third season of "NBC Sunday Night Football." www.SundayNightisFootballNight.com, similar to those web sites used to promote feature film releases, is a key component of NBC's extensive promotional campaign, which over the next six weeks includes television, print, radio and Internet executions and customized content in arenas and stadiums, movie theaters, taxi cabs and even New York City's Times Square.

Last year, NBC's www.SundayNightisFootballNight.com microsite was honored with four awards by the industry's top marketing organizations, including Promax, Web Marketing Association and International Academy of the Visual Arts. The awards include:

-- Promax Bronze Medal - Integrated Media
-- Web Marketing Association WebAward - Website Development
-- Davey Award Gold Medal - Website Development

-- International Academy of the Visual Arts W3 Silver Award - Website Development

"NBC Sunday Night Football," called "the league's feature attraction" by the N.Y. Daily News and the "premier game of the week" by the Pittsburgh Post-Gazette won 11 Sunday nights for NBC versus other primetime network competition last season.

www.SundayNightisFootballNight.com includes:

"Football Night" ANALYSIS:

-- Video analysis from the most honored broadcast team ever assembled: John Madden, Al Michaels, Bob Costas, Cris Collinsworth, Keith Olbermann, Tiki Barber and Jerome "The Bus" Bettis.

-- Profiles on the best match-ups of the upcoming 2008 season

-- Stats and information on key players in each "Sunday Night Football" game

"Football Night" FANTASY:
-- Fantasy coverage on players and games

-- Interactive applications, widgets and desktop features with real-time fantasy stats embeddable into blogs and social networking sites

"Football Night" FOOD:

-- "Football Night" ideas and recipe tips from "The Sunday Night Football Cookbook," which will be published Sept. 2 by NBC Sports and Time Inc.

-- Food and fan traditions for each "Football Night" game

The 2008 NFL season kicks off with the traditional "NFL Kickoff" on Thursday, Sept. 4 with the Super Bowl Champion New York Giants hosting their NFC East rival Washington Redskins, and NBC ends the season on Feb. 1 with Super Bowl XLIII from Tampa Bay, the network's first Super Bowl since 1998.

The NFL's innovative flexible scheduling -- called "a huge winner for fans" by the Chicago Tribune -- begins in Week 11. A complete 2008 "NBC Sunday Night Football" schedule, including Flex Games, can be found on www.SundayNightisFootballNight.com.

"NBC Sunday Night Football," the premier primetime game of the week, is preceded by the "Football Night in America" studio show, which kicks off NBC's regular season coverage each Sunday at 7 p.m., ET.

Source: NBC Sports

CONTACT: Lindsay Fitz, NBC Sports, +1-212-664-2014,
lindsay.fitz@nbcuni.com

Web site: http://www.sundaynightisfootballnight.com/

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