Luxury Menswear Brand CANALI to Provide Attire for NBC's Coverage of the Beijing Olympic Games

Luxury Menswear Brand CANALI to Provide Attire for NBC's Coverage of the Beijing Olympic Games

NEW YORK, Aug. 11 /PRNewswire/ -- Italian luxury menswear design label, CANALI, has partnered with NBC Sports to outfit the on-camera talent for coverage of the 2008 Beijing Olympics. The CANALI/NBC partnership was spearheaded by 19-time Emmy Award-winner, Bob Costas, who returns for his 7th Olympics as the Primetime Host. CANALI, known for offering refined and sophisticated, tailored items worked with each sportscaster at individual fittings to compose both customized and camera-ready wardrobes. NBC personalities each received several complete outfits including suits, sportswear, and accessories. Items range from custom made suits to ready to wear separates. "We are proud and excited to have been selected by NBC Sports and the Olympic Games," said Elisabetta Canali, Global Director of Communications. "We worked closely with NBC and each Olympic broadcast anchor to find the right fabrics and styles that would make them feel comfortable and pleasing to the eye."

CANALI will outfit sportscasters including Bob Costas, Cris Collinsworth, Jim Lampley, Bela Karolyi, Matt Vasgersian, Bill Patrick, Fred Roggin, Jimmy Roberts, Al Trautwig, and Tim Daggett. The on air talent will wear CANALI for the entirety of the three weeks of Olympics coverage (August 8 - August 24, 2008).

About CANALI

In 1934, the brothers Giovanni and Giacomo CANALI founded a tailoring workshop dedicated to the manufacture of high quality clothing. In the 1950's -- with the contributions of the family's second generation -- sales swelled. As the firm specialized in fine menswear, its presence began to influence the Italian market. By the mid Seventies, the firm had opened its doors to foreign buyers. Exports consumed 50 percent of the entire CANALI production in 1980.

The range of CANALI products broadened with the launch of the CANALI Exclusive line, as well as expanded to encompass an accessories collection of shirts, ties, belts, shoes and a distinctive line of sportswear made entirely in Italy.

In its third generation, CANALI today constitutes a design and manufacturing group, with seven centers of production located in Italy -- all connected with its headquarters at Sovico, near Milan.

About NBC Olympics

NBC, "America's Olympic Network," owns the exclusive U.S. media rights to the Olympic Games, television's most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. From August 8 - 24, 2008 NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball. In August 2004, 203 million viewers watched as the networks of NBC Universal -- NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC's HD affiliates -- offered a then record 1,210 hours of Olympic coverage from Athens. For additional information, go to NBCOlympics.com. Merging news, results and schedules with extensive video coverage and an unmatched depth of unique story telling content, NBCOlympics.com will be the Olympic fan's hub for every aspect of the 2008 Beijing Games experience -- from the most comprehensive TV schedules to learning how to connect to mobile, gaming, VOD and other digital destinations. NBCOlympics.com will provide approximately 2,200 hours of live event competition where users can choose from up to 20 concurrent streams encompassing 25 Olympic sports. In addition, the site will offer more than 3,000 hours of on-demand access to full-event replays and extensive highlights, including daily recaps of key events, best-of montages, commentator analysis and athlete-specific clips.

First Call Analyst:
FCMN Contact:

Source: CANALI

CONTACT: Grace Cha of HL Group, +1-212-529-5533 ext. 254,
gcha@hlgrp.com, for CANALI

Web site: http://www.nbcolympics.com/

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