Loopt Launches 'Follow The Music' Program

Loopt Launches 'Follow The Music' Program

Fans Can Now Follow and Connect with their Favorite Artists Via Loopt's Social Mapping and Communication Service

MOUNTAIN VIEW, Calif., Aug. 12 /PRNewswire-FirstCall/ -- Loopt(R), a revolutionary social-mapping and communication service, in coordination with NonStop Riot, a leading music marketing agency, announced today a new service that lets music fans follow their favorite artist as they tour around the country.

Loopt's "Follow The Music" program features some of the summer's most buzzed about bands including: Shwayze, Chromeo, 3oh!3, The Submarines, The Secret Handshake, A Cursive Memory, Meiko, Valencia, The Medic Droid, and Bayside. In addition to knowing just what city their favorite band has rolled into, fans can view updates and photos from the band, add comments on artist journals and participate in special events based on their proximity to the band's location.

"Loopt is a fun and powerful way for music fans to connect with their favorite artists," said Shari Doherty, Vice President, Consumer Marketing and Communications for Loopt. "The exchange of information between fans and artists on Loopt is both entertaining and actionable. The artists not only share stories and photos from the road but also ask fans for recommendations on things to do as they pull into a new city."

Loopt uses location technology to connect users to the world around them like never before. Users can connect on the go and instantly share photos and comments with friends and communities like Facebook(R) and Twitter. It is also easy to discover and explore nearby places and events recommended by friends and popular local services such as Yelp(R). As always, users can always change their privacy settings if they do not want to be found.

"We strive to create genuine relationships between artists, fans and brands and Loopt is an innovative new solution for us," said Josh Crick, CEO for NonStop Riot. "Loopt is the perfect communication tool for touring artists, and it gives fans the opportunity to get a 'behind the ropes' peek at their favorite artist's daily lives."

The program is building awareness through videos of live performances created for each artist. Information within the videos gives fans the steps to get them started following artists on tour through Loopt. The videos are on the artists' MySpace pages, other social networking sites, video sharing sites, fan sites, and continue to spread virally.

For more information about the program or to start following your favorite artist, visit http://www.loopt.com/followthemusic.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a truly interoperable and accessible social-mapping service that is available across multiple carrier networks and supported on over 80 mobile devices. Leveraging the latest location technology, Loopt changes the way people connect, share and explore in the real world. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as Family Online Safety Institute, Cyber Safe California, ConnectSafely.org, Congressional Internet Caucus Advisory Committee, Progress & Freedom Foundation's Center for Digital Media Freedom, and the Internet Safety Task Force. Loopt is also TRUSTe certified. For more information, please visit http://www.loopt.com/.

About NonStop Riot

NonStop Riot is a music marketing agency and new media company with offices in Los Angeles and Oakland. NonStop Riot creates genuine experiences and relationships between artists, fans, and brands by leveraging music as a strategy NOT just a tactic.

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Source: Loopt

CONTACT: Erica Jostedt of Sutherlandgold Group, +1-415-848-7172,
Erica@sutherlandgold.com, for Loopt; or Lilly Ngo of NonStop Riot,
+1-310-463-3065, Lilly@nonstopriot.com

Web site: http://www.loopt.com/

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