Sprout Launches New FanKits Service, a Powerful Social Media Marketing Tool

Sprout Launches New FanKits Service, a Powerful Social Media Marketing Tool

Sony Pictures Entertainment partners with Sprout to harness the power of their FanKits service to connect its brand with fans

SAN FRANCISCO, Aug. 12 /PRNewswire/ -- Sprout (http://sproutbuilder.com/), the premier platform for easily creating, publishing and managing rich media Web content, today announced the launch of its FanKits service. FanKits enable entertainment and media companies to connect and promote their branded content to consumers by allowing fans to create and share branded widgets within social media sites.

The FanKits service helps entertainment companies and brands turn users into "brand ambassadors" by encouraging fans to create, remix and share branded widgets with their friends. By utilizing Sprout's FanKits service, entertainment and media brands can inspire fan creativity while also managing and customizing the engagement and brand experience. Brands can customize the look and feel of the FanKits widget builder by determining which features, components, and assets will appear within the service. Additionally, brands will be able to maximize the effectiveness of FanKits campaigns by accessing detailed reports on key metrics such as widget creation, distribution and virality.

Users will be able to build widgets to promote their favorite movies, music, games and sports teams on social media sites. Users can personalize their widget by adding photos, videos and slideshows or they can 'remix' another fan's widget to create their own.

"FanKits provide a catalyst for interaction between fans and their favorite entertainment content within their social media sites," said Carnet Williams, CEO and Co-Founder of Sprout. "With the rise in social media participation, the FanKits service is a revolutionary new way for entertainment brands to connect and engage with online entertainment consumers, and better yet, track the impact and success of their ongoing social media marketing programs."

Sony Pictures Entertainment will use Sprout's FanKits service to encourage user interaction around its entertainment content. The partnership will launch with Sony's upcoming comedy, Nick & Norah's Infinite Playlist, so fans can build custom movie-themed widgets and share them on social media sites. Fans can also create and listen to their own "infinite playlist" within the FanKits widget builder using embeddable music playlists from leading social media network imeem. The imeem service allows users to create, embed and share custom playlists, mixing and matching millions of songs and videos.

To see the FanKits service in action, visit http://sproutbuilder.com/sony. Or for more information visit http://www.sproutbuilder.com/fankits.

About Sprout

Sprout is the premier platform for easily creating, publishing and managing sophisticated rich media content on the Web. With Sprout, anyone can quickly and easily build widgets, minisites, banners and other rich media content for their blog, social networking profile or web site. Sprout is based in Honolulu, HI and San Francisco, CA. To learn more, please visit http://www.sproutbuilder.com/.

About Nick and Norah

Nick & Norah's Infinite Playlist is a comedy about two people thrust together for one hilarious, sleepless night of adventure in a world of mix tapes, late-night living, and, live, loud music. Nick (Michael Cera) frequents New York's indie rock scene nursing a broken heart and a vague ability to play the bass. Norah (Kat Dennings) is questioning pretty much all of her assumptions about the world. Though they have nothing in common except for their taste in music, their chance encounter leads to an all-night quest to find a legendary band's secret show and ends up becoming the first date in a romance that could change both their lives. Nick & Norah's Infinite Playlist opens in theaters nationwide on October 3, 2008. For more information visit http://www.nickandnorah.com/.

Contact:
Lisa Gonzales
Atomic PR
(415) 402-0230
Lisa@atomicpr.com

First Call Analyst:
FCMN Contact:

Source: Sprout

CONTACT: Lisa Gonzales of Atomic PR, +1-415-402-0230, Lisa@atomicpr.com,
for Sprout

Web site: http://www.sproutbuilder.com/
http://www.nickandnorah.com/

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