LIVESTRONG.COM Launches 'Dare To Share Your Story' Video Contest On YouTube

LIVESTRONG.COM Launches 'Dare To Share Your Story' Video Contest On YouTube

Lance Armstrong 'dares' people to share their life-changing personal stories on YouTube

SANTA MONICA, Calif. and SAN BRUNO, Calif., Aug. 18 /PRNewswire/ -- LIVESTRONG.COM, the new online destination for health, fitness and lifestyle today announced the LIVESTRONG.COM "Dare To Share Your Story" Contest on YouTube. To enter, contestants must upload an original video describing how they dared to make a healthy or positive change in their life or the life of someone else and post it as a video response to Lance Armstrong's call out video on YouTube.

The Challenge will remain open for video submissions until 11:59 p.m. PT on Monday, September 8th, 2008. Additional rules can be found on the LIVESTRONG.COM channel on YouTube.

The purpose of the contest is to share stories of bravery in daring to overcome challenges to make a change in one's life -- to serve as inspiration to others who are looking to do the same. Video submissions should reflect these stories and how they are produced is up to the entrants.

LIVESTRONG.COM is a personalized health and fitness site where content, interactive tools and a health-minded community come together online to support and motivate people to make positive changes in their lives. "With LIVESTRONG.COM, we are seeking ways to inspire ourselves and others. We use the expression 'dare to' as a way to capture the spirit of challenging yourself to change your life for the better," said LIVESTRONG.COM Advisory Board Chairman Lance Armstrong.

LIVESTRONG.COM launched in June 2008 with 15,000 professional articles and videos, more than 350,000 nutritional food profiles and 50,000 health and fitness-related questions and answers. This site was developed on the Demand Media platform, which provides a complete and authentic online experience where users produce, consume and interact with content based around their own passions and interests.

"What drives people to change? We believe that through social media that taps the global Internet community, users can get information, real stories, and a 24-7 help network to improve their health and lives," said Richard Rosenblatt, CEO of Demand Media, the company that partnered with the Lance Armstrong Foundation to create LIVESTRONG.COM. "At the end of the day, people are social by nature and the active communities on YouTube and LIVESTRONG.COM are powerful platforms for conversations as a way to make positive changes in lives."

"We are really excited to see the stories the YouTube community has to share for the 'Dare to Share Your Story' video contest," said Sadia Harper, how-to and lifestyle community manager for YouTube. "Lance Armstrong is an inspiration to so many people and has such a compelling story of his own. Who better to share your stories with than someone who has conquered and achieved so much?"

Video submissions must not exceed two minutes in length. Each submission will be reviewed and the field will be narrowed to 12 finalists. The finalists will be featured on LIVESTRONG.COM on September 15th. Community and visitors to LIVESTRONG.COM will be asked to view the 12 finalists and vote to determine the winner of the "Dare To Share Your Story" Contest. The winner will be announced on September 23rd, 2008 and will receive an autographed Trek bicycle from Lance's shop, Mellow Johnny's. The winning video will also be featured on the homepage of LIVESTRONG.COM

About LIVESTRONG.COM

The LIVESTRONG brand has become a global movement dedicated to changing the world through living well. Created by Demand Media(TM), in alliance with The Lance Armstrong Foundation (LAF), LIVESTRONG.COM is the definitive online social conversation for health, fitness and lifestyle. Through useful content, interactive tools and an engaged community, LIVESTRONG.COM is designed to inspire people to change their lives, help themselves and help others. For additional information about LIVESTRONG.COM, please visit: http://www.livestrong.com/.

LIVESTRONG is a registered trademark of the Lance Armstrong Foundation in the United States and other countries.

(C) 2008 Demand Media, Inc. All rights reserved. Demand Media is a trademark of Demand Media, Inc. All other trademarks belong to their respective owners.

Press Contacts:
Wadooah Wali, LIVESTRONG.COM
wadooah@livestrong.com
310.717.6930

Rose Maciejewski, Ruder Finn
maciejewskir@ruderfinn.com
310.717.3005

First Call Analyst:
FCMN Contact:

Source: LIVESTRONG.COM

CONTACT: Wadooah Wali of LIVESTRONG.COM, +1-310-717-6930,
wadooah@livestrong.com; or Rose Maciejewski of Ruder Finn, +1-310-717-3005,
maciejewskir@ruderfinn.com, for LIVESTRONG.COM

Web site: http://www.livestrong.com/

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