GameTrailers Achieves All-Time Traffic High With its Coverage of the 2008 E3 Media and Business Summit

GameTrailers Achieves All-Time Traffic High With its Coverage of the 2008 E3 Media and Business Summit

GameTrailers, Together with Spike TV, Delivered the Latest Breaking Video Content from the Show in HD to Millions of Gamers Online and On-Air

SANTA MONICA, Calif., Aug. 12 /PRNewswire/ -- GameTrailers.com's (GT) video coverage of the 2008 E3 Media and Business Summit -- the world's preeminent video games exhibition -- was the highest rated video content in the site's history, surpassing all competitive E3 online video coverage. In addition, GameTrailers partnered with Spike TV to present 'E3 Invasion,' bringing gamers what has proven to be the most expansive online and on-air coverage in E3's history. With almost 40 million media impressions for the week-long E3 event, GameTrailers maintained its position at the top of gaming media providers. GameTrailers is a division of Viacom Inc.'s (NYSE:VIA)(NYSE: VIA.B) MTV Networks Entertainment Group.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO )

GameTrailers hosted 725 videos from E3, with each one averaging over 46,000 views for a total of over 30,000,000 video views. The next closest competitor averaged barely over 9,000 views per video. Of GameTrailers' 725 videos, 681 were direct coverage from the show floor, 17 were GT exclusives, and the remaining 44 videos were original programming produced by GameTrailers, including popular shows such as "Bonus Round" and "GT's Best of E3 2008 Awards," which drew in total over 3,000,000 views.

"E3 challenges us every year to be the leader in both quality and quantity of coverage: before, during and after the show," said Brad Winters, general manager of GameTrailers. "We couldn't be happier with the support we've gotten from gamers. Our viewership numbers and traffic demonstrate that gamers turn to GT for in-depth, exclusive coverage of the hottest breaking news in the gaming industry."

GameTrailers eclipsed its competitors several-fold on coverage of key video game titles from E3. Ubisoft's Prince of Persia E3 trailer received 600,000 views on GameTrailers -- 100 times more views than competing websites. Resident Evil 5, winner of GT's 'Best of E3' award, had more than thirty-five times more views. Bethesda's Fallout 3, EA's Mirror's Edge and Epic's Gears of War 2 all had similar results, with media views that were several thousand percent higher than other competing websites.

"This year's E3 was a great turn-out for media," said Shane Satterfield, editor-in-chief of GameTrailers. "Our users get more eager every year to see all the hot video coming out of E3, and GameTrailers is dedicated to making each one of them feel like they're on the showroom floor. The response to this year's E3 has been the biggest yet for GT, and we appreciate our viewers and the industry at large for making it such a huge success."

The figures for the GameTrailers viewership numbers were compiled by Stream Stats, GT's proprietary tool that gives gaming industry professionals insight into which games the GT audience is interacting with the most in order to anticipate upcoming sales and analyze post-release performance. In order to learn more, please visit: http://stats.gametrailers.com/.

About GameTrailers

GameTrailers (GT) is the premier video destination for gaming entertainment and information. GT delivers timely, high-resolution broadband video content for gamers that includes original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools so gamers can talk to friends and share media such as fan movies, machinima and daily blogs. GT has offices in Los Angeles, San Francisco and New York and is a division of Viacom Inc.'s (NYSE:VIA)(NYSE:VIA.B) MTV Networks Entertainment Group.

About Spike TV

Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE:VIA)(NYSE:VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO
Source: Spike TV

CONTACT: Karen Raque, +1-310-694-3138, karen_raque@bhimpact.com, or
Robert Santini, +1-310-694-3116, Robert_santini@bhimpact.com, both of
GameTrailers; or Salil Gulati of Spike TV, +1-212-767-8705,
Salil.gulati@mtvstaff.com

Web Site: http://stats.gametrailers.com/
http://www.gametrailers.com/
http://www.spike.com/

-------
Profile: intent