AmberFin Appoints Jeremy Deaner as New CEO

AmberFin Appoints Jeremy Deaner as New CEO

LONDON, August 20/PRNewswire/ -- AmberFin today announces the appointment of Jeremy Deaner as its new
Chief Executive Officer (CEO). In this role, Jeremy will be responsible for
the general management and strategic direction of AmberFin, replacing former
CEO Simon Derry. Simon will remain as CEO and board member at AmberFin's
parent company Snell & Wilcox, now dedicating his time to Snell & Wilcox's
strategic development and growth.

Jeremy brings a wealth of sales and management experience to the role,
built over 24 years in the software industry. As an accomplished software
executive he has been responsible for guiding many young businesses through
their start-up and growth phases. Jeremy was part of the team behind the
development of Geneva Technology, one of the best-known enterprise software
businesses to emerge from the UK. During three years as VP Sales EMEA at
Geneva Technology, he grew the business by winning more than 50 customers and
helped take them from a $20 million valuation to an exit of $680 million when
sold to Convergys in 2001. Subsequently, Jeremy led Convergys' EMEA sales and
marketing organization.

Jeremy Deaner comments: "The AmberFin team has already created a positive
momentum in the film and broadcast market since its launch in April, with a
number of prestigious customers. I am excited to be building on these
foundations to further develop operating efficiencies and to implement a
strategy for future long-term growth. These steps will enable us to better
serve our portfolio of customers and develop AmberFin as the leader in
file-based digital workflow and media content management. AmberFin's
innovative iCR technology is already proven in the industry and I want to be
part of a business that helps all content owners transform their business
models and increase the value in their content investments, whether they are
in the areas of film, broadcast, internet, mobile or telecoms."

John Poulter, chairman of Snell & Wilcox, says, "Jeremy joins at exactly
the right time, bringing a fresh perspective to a newly-founded company.
Coupled with his experience in running market-leading businesses, Jeremy will
be invaluable to AmberFin as we continue building our global presence and
expand our operations in the dynamic media market. His appointment adds
another experienced head to our global team and will help strengthen our
position as a leader in the industry."

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film
and video content, from capture through to distribution, while increasing
revenues, reducing costs, saving time and eliminating incompatibility issues.
AmberFin iCR, with four-time Emmy-award winning technology, plays a key role
in turning the content that owners have into the content their customers
want. As an open standard, future proof platform that digitizes and
transforms new and archived content, AmberFin iCR delivers the best quality
pictures at smaller file sizes across multiple delivery platforms, including
the Internet, VoD, TV, mobile and other small screen devices. AmberFin
already has 100s of iCR systems in the field, and is trusted by some of the
world's most prestigious companies including Sony, NBA, Turner Broadcasting,
BT, Channel 4, RTM and Warner Brothers, managing the digitization and
repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is part of the Snell
& Wilcox Group, headquartered in Basingstoke, UK. More information is
available at: http://www.amberfin.com

Editorial contacts

Bettina Winters,
Hotwire for AmberFin,
amberfin@hotwirepr.com ,
+44(0)207-608-2500;

Scott Allen,
Vice President, Marketing, AmberFin,
scott.allen@amberfin.com ,
+44(0)1256-317-537.

Source: AmberFin

Editorial contacts: Bettina Winters, Hotwire for AmberFin, amberfin@hotwirepr.com , +44(0)207-608-2500; Scott Allen, Vice President, Marketing, AmberFin, scott.allen@amberfin.com , +44(0)1256-317-537.

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