Borders(R) Teams with Paramount Vantage and VisitBritain for 'Be a Duchess for a Day' Sweepstakes

Borders(R) Teams with Paramount Vantage and VisitBritain for 'Be a Duchess for a Day' Sweepstakes

ANN ARBOR, Mich., Aug. 19 /PRNewswire-FirstCall/ -- Borders today announced that it will serve as the exclusive retail partner for the "Be a Duchess for a Day" giveaway - a sweepstakes sponsored by Paramount Vantage, the specialty film division of Paramount Pictures, and VisitBritain, the national tourist board for England, Scotland and Wales.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSGRPLOGO )

The sweepstakes, which begins today and runs through Sept. 30, will coincide with the Sept. 19 release of "The Duchess," a feature film starring Keira Knightley and Ralph Fiennes based on "Georgiana: Duchess of Devonshire," a national bestseller by Amanda Foreman about the scandalous rise and perilous fall of 18th century socialite Georgiana Cavendish, Duchess of Devonshire.

The grand prize winner will receive a trip for two to England, including four nights accommodation at a four-star property in East Midlands; a tour of Chatsworth House, the ancestral home of Georgiana, Duchess of Devonshire; and a luxurious spa treatment. To enter the sweepstakes, U.S. and Canada (except Quebec) residents age 18 and older simply visit www.borders.com/duchess and complete the entry form. There's no purchase necessary to enter. One grand prize winner will be randomly selected from all eligible entries.

Borders will promote the sweepstakes, movie and the movie tie-in edition of the book -- also titled "The Duchess" -- on Borders.com via a special page featuring the movie trailer, film clips and select book excerpts. The retailer will also promote "The Duchess" book, movie and related contest using front-of-store displays in key markets, as well as in its Shortlist, a weekly e-mail to Borders Rewards(R) loyalty program members, which now number more than 27 million. The Shortlist includes information and recommendations from Borders' expert buyers on hot titles as well as discounts and special values.

In conjunction with the sweepstakes, Borders will also host an exclusive reading and signing with Foreman at the following store locations:

Monday, Sept. 15 at 7 p.m.
Borders
461 Park Avenue
New York, NY 10022
(212) 980-6785

Wednesday, Sept. 17 at 7 p.m.
Borders
1360 Westwood Boulevard
Los Angeles, CA 90024
(310) 475-3444

"The Duchess" will be released by Paramount Vantage in select markets on Sept. 19 and nationwide in October.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE:BGP), is a leading retailer of books, music and movies with more than 28,000 employees. Through its subsidiaries, the company operates more than 1,100 stores worldwide primarily under the Borders(R) and Waldenbooks(R) brand names and recently launched Borders.com for online shopping. For more information, visit www.borders.com/aboutus.

About Paramount Vantage

Paramount Vantage is the specialty film division of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorks Studios. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing, Inc., Paramount Studio Group and Worldwide Television Distribution.

About VisitBritain

VisitBritain markets Britain to the rest of the world and England to the British, building value of tourism by creating world-class destination brands and marketing campaigns. It also builds partnerships with-and provides insights to-other organizations which have a stake in British and English tourism.

First Call Analyst:
FCMN Contact: mdavis4@bordersgroupinc.com

Photo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSGRPLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com
Source: Borders Group, Inc.

CONTACT: Mary Davis of Borders Group, Inc., +1-734-477-1374,
mdavis4@bordersgroupinc.com

Web site: http://www.bordersgroupinc.com/
http://www.borders.com/aboutus
http://www.borders.com/duchess

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