Susan G. Komen for the Cure(R)'s Circle of Promise to Mobilize African American Women Against Breast Cancer at 2008 Music Festival

Susan G. Komen for the Cure(R)'s Circle of Promise to Mobilize African American Women Against Breast Cancer at 2008 Music Festival

R&B Artists Lyfe Jennings and Noel Gourdin, Syndicated Radio Personality Ebony Steele and Author & Nutritionist Dr. Ro to Promote Circle of Promise at Booth #401

DALLAS, July 3 /PRNewswire/ --
WHAT: Circle of Promise Ambassadors Ebony Steele and Dr. Rovenia
Brock (Dr. Ro) will bring the fight against breast cancer to
the 2008 Essence Music Festival. Steele and Dr. Ro will share
their view on breast cancer in the African American community
during "Chick Chat" sessions. Platinum recording artist Lyfe
Jennings and R&B newcomer Noel Gourdin will visit the Circle of
Promise booth to greet fans and sign autographs for the first
100 people who visit the booth.

Together, Circle of Promise and Essence will raise awareness
through educational materials, dialogue and advice about how
African Americans can help to combat breast cancer. Nationwide,
African Americans have a lower incidence of breast cancer but
are more likely to die from the disease. According to the
National Cancer Institute, in Louisiana alone, African American
women have breast cancer incidence rates similar to the
national rate but have death rates 17 percent higher; they lead
third in the nation for the highest death rates.

For information on Circle of Promise visit

http://www.circleofpromise.org/

WHAT: Circle of Promise Ambassadors host "Chick Chat":
-- Ebony Steele, syndicated radio personality
-- Dr. Ro, acclaimed author and nutritionist

Special Guests:
-- R&B artists, Lyfe Jennings and Noel Gourdin

WHEN: Dr. Ro Health Chats and Book Signing:
-- Friday, July 4 at 11:00 a.m. and 2:00 p.m.

Ebony Steele and Dr. Ro Host "Chick Chat":
-- Saturday, July 5 at 11:00 a.m. and 2:00 p.m.
-- Sunday, July 6 at 11:00 a.m.

WHERE: Essence Music Festival
Booth #401 Ernest N. Morial Convention Center in New Orleans

MEDIA OP: Members of the media are invited to stop by the Circle of
Promise booth to cover the uniquely entertaining way our
ambassadors educate Festival attendees about combating breast
cancer in African Americans.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO)

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Susan G. Komen for the Cure

CONTACT: Ayona Anderson of The Axis Agency, +1-469-396-2638,
aanderson@theaxisagency.com, for Susan G. Komen for the Cure

Web site:

http://www.komen.org/

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