Rentrak Theatrical Announces Box Office Estimates for Weekend of July 27, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of July 27, 2008

LOS ANGELES, July 27 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office estimates for the weekend period of July 25 through July 27, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, July 27, 2008 by Rentrak Theatrical include:

Rank Title Weekend Gross Locations

1 The Dark Knight $75,630,000 4366
2 Step Brothers $30,000,000 3094
3 Mamma Mia! $17,865,250 2990
4 The X-Files: I Want to Believe $10,200,000 3185
5 Journey To The Center Of The Earth $9,415,000 2688
6 Hancock $8,200,000 3309
7 WALL-E $6,349,000 3044
8 Hellboy II: The Golden Army $4,934,430 3018
9 Space Chimps $4,375,000 2538
10 Wanted $2,727,470 1754
11 Get Smart $2,300,000 1420
12 Kung Fu Panda $1,030,000 917

Weekend of 07/25/2008 to 07/27/2008

(C) 2008 by Rentrak Corporation

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/

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