Rentrak Issues the 'State of VOD Report'

Rentrak Issues the 'State of VOD Report'

- The Rentrak 'State Of VOD Report' Provides Insight Into The Fast Growing and Ever Changing Business Of On Demand Television -

PORTLAND, Ore., July 29 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) today announced its "State of VOD Report" is now available for purchase. The 42-page report incorporates an accumulation of data from Rentrak's OnDemand Essentials MSO partners from January 2006 through March 2008.

Providing an overview of VOD usage trends and growth, the "State of VOD Report" takes a look into the playtime hours across calendar quarters and reveals which content types consumers are spending more time with, as well as which programming categories are most popular.

"The Video On Demand industry continues to evolve and it is Rentrak's role to help operators, content providers and advertisers better analyze and understand this dynamic sector of the media and entertainment industry," said Cathy Hetzel, president, Advanced Media & Information (AMI) division at Rentrak.

The report, incorporating an updated look with additional charts and graphs, includes a break-down of the top 100 movies on demand in 2007 by genre and special sections analyzing HD VOD and Adult Transactional On Demand (TOD) performance. As first introduced at the Rentrak Industry Insight Forum, benchmarks for the top five Free On Demand (FOD) categories are featured, which can be used directionally to evaluate individual title performance.

Rentrak "State of VOD Report" Highlights:

-- In 2007, Rentrak measured more than three billion on demand orders from their operator partners (excluding adult content).

-- In 2007, FOD accounted for 70 percent of non-adult orders, while Subscription Video On Demand (SVOD) accounted for 27 percent and TOD accounted for 3 percent.

-- Adjusting for Rentrak's addition of MSOs and systems in 2007, Rentrak saw an increase of 43 percent in orders and 29 percent in unique STBs accessing VOD year-over-year.

-- All of the top five FOD categories experienced growth year-over-year. TV Entertainment was the fastest growing category with an increase in orders of 120 percent and an increase of 68 percent in unique STBs accessing the category.

For more information and to purchase the "State of VOD Report," now available for $495, please visit http://www.ondemand.rentrak.com/state_of_vod/info.html.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

First Call Analyst:
FCMN Contact: solmsted@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan, for Rentrak Corporation

Web site: http://www.rentrak.com/

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