Photos: Do You Want to Discover Greece?

Photos: Do You Want to Discover Greece?

MAMMA MIA! THE MOVIE & TOTAL YOGHURT INVITE YOU TO WIN A TRIP TO THE GREEK ISLAND SANTORINI!

ATHENS, Greece, June 17 /PRNewswire/ -- What do TOTAL Yoghurt and MAMMA MIA! THE MOVIE have in common? The answer is Greece! As the number 1 yoghurt in Greece, TOTAL yoghurt is the Authentic Greek yoghurt produced in Athens by FAGE, and MAMMA MIA! THE MOVIE is a musical romantic comedy set on the Greek island of Skiathos.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/fage/33584/

This summer, TOTAL yoghurt, & MAMMA MIA! THE MOVIE, invite you to take part in an exciting competition that will take place across a selection of European countries: England, Holland, Belgium, Germany and Denmark.

The competition offers 5 Grand Prizes of a trip to the Greek island of Santorini, plus 180 fashion summer beach sets and 150 CD soundtracks of the film MAMMA MIA! THE MOVIE.

For a chance to win, participants must enter the unique code found on the special promotion packs and answer a very simple question: How many litres of milk are required to produce just one litre of TOTAL yoghurt?

TOTAL yoghurt is made using a unique production process -- It requires 4 litres of milk to produce 1 litre of TOTAL yoghurt. The use of this high percentage of milk combined with a unique manufacturing process is FAGE's secret!

About FAGE S.A (pronounced fa-yeh)

FAGE's mission is to produce high quality products. This is strongly stated in the company's motto "We would never make a product that we would not give to our children." (www.fage.gr)

One of the most remarkable achievements has been the introduction of TOTAL Greek yoghurt into the European market. FAGE's TOTAL yoghurt was the first strained yoghurt successfully launched in Europe. This success was verified by attempts of well-known multi-national industries imitating TOTAL yoghurt by creating a category called "Greek-Style-Yoghurt."

Today FAGE's selected yoghurts and cheese are enjoyed in 27 countries internationally and are found in 20,000 retail outlets in four continents.

About MAMMA MIA!

Meryl Streep and Pierce Brosnan lead an all-star cast in the film adaptation of the beloved musical that has been seen by more than 30 million people in 160 cities and 8 languages around the world. Bringing the timeless lyrics and melodies of iconic super group ABBA to movie audiences, Summer 2008 is the season for MAMMA MIA! www.mammamiamovie.com

Notes to editors

The promotion period for this competition is mainly for the months July & August and slightly varies from country to country, more information can be found on special packs of TOTAL yoghurt and on the website http://www.totalmammamia.com/. The prizes will be distributed equally between the 5 participating countries. Entries can be made either through internet by visiting the special website http://www.totalmammamia.com/ or by post.

In Belgium you may find TOTAL products exclusively at the S/M stores of DELHAIZE! You will find on the shelves the special promo packaging of TOTAL 0% 150gr. Valid entries from 7th of July to 26th of September.

In Germany you may find TOTAL products in most of the biggest S/M chains where products are listed. You will find on the shelves the special promo packaging of TOTAL 10% 200gr & TOTAL 0,2% 150g, valid entries from 23rd of July to 12th of September.

In Denmark you may find TOTAL products at DANSK, FOTEX, BILKA, S/M. You will find on the shelves the special promo packaging of TOTAL 10% 500gr & TOTAL 0,2% 150g, valid entries from 16th of June to 5th of September.

In Netherlands you may find TOTAL products at Albert Heijn S/M & Makro. You will find on the shelves the special promo packaging of TOTAL 10% 500gr & TOTAL 0% 500gr as well small packaging for TOTAL 10% 150gr TOTAL 0% 150g, valid entries from 7th of July to 26th of September.

In UK you may find TOTAL products at Tesco, Sainsburys, ASDA (Wal-Mart), Morrisons, Waitrose S/M. You will find on the shelves the special promo packaging of TOTAL 10% 500gr & TOTAL 0% 500gr & TOTAL 2% 500gr. Valid entries from 16th of June to 5th of September.

Special photos are available for each market.

Contact:
Mrs. Babali Eirini
Product Manager
Babali.Eirini@fage.gr
Tel: +30 210 28 92 555

FAGE S.A.

www.fage.gr

35 Hermou str.
14452 Metamorfossi-Athens
GREECE

Video:

http://www.prnewswire.com/mnr/fage/33584
Source: FAGE S.A

CONTACT: Mrs. Babali Eirini, Product Manager, FAGE S.A.,
+30-210-28-92-555, Babali.Eirini@fage.gr

Web site:

http://www.fage.gr/
http://www.mammamiamovie.com/
http://www.totalmammamia.com/

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