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Wednesday, July 02, 2008

Outsourcing Indian Television Monitoring Needs

Outsourcing Indian Television Monitoring Needs

MUMBAI, July 2/PRNewswire/ -- Esha News Monitoring Services Private Limited, the largest
television news monitoring agency in India launches web page service, a
service where television reports and clips can be accessed from your desktop
24X7 through Esha News website http://www.eshanews.com .

Esha News provides special packages to the multinational
corporations and their corporate communication departments. The team need not
worry about making multiple copies of the clips, since the clips are stored
on the server for over 30 days with each corporation having its own
individual webpage and webspace with unique logins for each client.

R.S. Iyer, Chief Executive Officer, Esha Broadcast Monitoring
Private Ltd, stated, "Multinational corporations can keep a check on their
Indian operations as well as competition as to how they faring in their
marketing and public relations activities. In this information age, timely
information has become most critical for these multinational corporations. We
have struck a balance by using the contemporary EFP technology for automation
of television recording & monitoring and providing server space for the
growing need of monitoring reputation on television."

Television Monitoring Intelligence Report, has the power to
convert the information to knowledge which very easy to understand on a
monthly basis. The CEO can know exactly within minutes about the outcome of
the PR initiatives in terms of total number of clips with the exact duration
and the advertisement equivalent of the coverage. The report also highlights
total channels that have aired the story and airtime given to a company,
chronologically. An unbiased report from a third party agency provides you
with critical information with the tone of the news clips.

Esha News understands the pain points that the communication
department undergoes, and therefore has started this initiative, where they
will be no late delivery of clips, especially with the instant uploading of
clips on a daily basis 6 days a week. Accessing the clips and the reports
will have no geographical restrictions, since the client servicing team can
download these reports on your desktop. The clips download speed depends on
the broadband connectivity.

About Esha Broadcast Monitoring

Esha News Monitoring Private Ltd. is India's premier
full-integrated broadcast news monitoring and tracking agency. Esha is
tracking more than 115 channels across 9 languages beamed into India with
providing customized solutions. The product and services supplement and are
an invaluable tool for those involved in corporate communications, public
affairs, public relations and media relations. Esha customizes news reports
that provide clients timely information to their drive decision-making
process. To know more about our services, please log on to
http://www.eshanews.com


For more details mail to:
info@eshanews.com
Esha News Monitoring Services Private Limited
R. Iyer. Cell: +91-98203-26630

Source: Esha News Monitoring Services Private Limited

For more details mail to: info@eshanews.com, Esha News Monitoring Services Private Limited, R. Iyer. Cell: +91-98203-26630


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