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Thursday, July 17, 2008

Multi-Platinum Recording Group, The All-American Rejects Share Their Secrets, Rock with Milk

Multi-Platinum Recording Group, The All-American Rejects Share Their Secrets, Rock with Milk

Band Urges Fans to Get a Body by Milk and Design Their Next Album Poster

WASHINGTON, July 17 /PRNewswire/ -- As they finish up their third album -- the follow up to their two-time Platinum award-winning sophomore CD, "Move Along" -- and embark on a nationwide tour, it's no secret that The All-American Rejects need to stay in tip-top shape. Long hours in the recording studio and on stage call for a fit body and plenty of energy. That's why the members of the multi-Platinum award-winning rock band include milk in their daily diets, which along with eating right and exercise, helps them stay healthy, lean and fit.

Band members Tyson Ritter, Nick Wheeler, Mike Kennerty and Chris Gaylor are the latest celebrities to join the "Body By Milk" campaign, which encourages teens to drink three glasses of lowfat or fat free milk everyday, eat right and be active to stay lean and healthy. Other stars to recently sport the 'stache include Miley Cyrus, Rihanna, Hayden Panettiere and Steve Nash.

Feelin' "AAR"-tistic?

The All-American Rejects are looking to Body By Milk fans to design a creative poster to announce the release of their latest album -- due out in the fall. The winning design, selected by the Rejects themselves, will inspire a poster that will be displayed at concerts, music stores and schools all around the country. The winner, along with the five top designers also will receive a framed, signed poster of their artwork and a copy of AAR's latest album.

Fans just need to show The Rejects how they, too, rock out with milk -- simply by adding some spice to their new Milk Mustache ad. Head to bodybymilk.com to download AAR's new Milk Mustache ad; then, paint it, draw it, collage it ... whatever showcases their love for milk and "AARt!"

For more "AARt" inspiration, check out exclusive behind-the-scenes footage of AAR at their first Milk Mustache shoot and inside the studio as they record their third album -- available only at bodybymilk.com. And while you're there, check out exclusive behind-the-scenes videos from some of the latest got milk? celebs and grab the new Body By Milk "widget"!

The All-American Rejects' ad copy reads: "Dairy Little Secret. Want a body that rocks? Listen up. Some studies suggest teens who choose milk instead of sugary drinks tend to be leaner, and the protein helps build muscle. It's one drink we don't reject." The ad launches on July 25 in Rolling Stone.

About Body By Milk

Body By Milk is part of the National Milk Mustache "got milk?" Campaign, a multi-faceted education program focused on the health benefits of milk. The campaign is managed by the Milk Processor Education Program (MilkPEP) in Washington, D.C., which is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

First Call Analyst:
FCMN Contact:


Source: Milk Processor Education Program

CONTACT: Amy Cox, +1-312-988-2056, acox@webershandwick.com, for Milk
Processor Education Program

Web site: http://www.bodybymilk.com/


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