Monster Artists Take Over Blackpool Beach

Monster Artists Take Over Blackpool Beach

LONDON, July 4/PRNewswire/ --

- With Photo

- Disney Cinemagic Team Rake a Place in The History Books With Record
Breaking Picture Stunt

Family movie channel Disney Cinemagic has created Britain's biggest piece
of beach art with a monster size picture today (Friday 4 July 2008) to
celebrate the start of the summer holidays and their "Monster Summer",
kicking off with Monsters Inc. on Sunday 6th July.

The channel commissioned a team of ten highly skilled artists to create
the sand picture of Sulley, the iconic character from popular film Monsters
Inc., on top family beach - Blackpool.

The artists were undertaking a monster-sized challenge in their attempt
to create a picture that spans 40,000 square feet - the equivalent to three
Olympic sized swimming pools! And it was a battle against the elements, with
the artists working from 4:30am to complete the picture before it was washed
away by high tide at 10:45am.

John Lundberg from Disney Cinemagic's team of artists said, "This was a
monster challenge for the team - it was a big picture with a huge amount of
detail required and it was a tight time frame, but we're delighted that we
did it!"

Councillor Mary Smith, the Mayor of Blackpool said; "We were delighted
that Disney Cinemagic chose Blackpool Beach for this ambitious stunt. As
families flocked to the sands today we hope they enjoyed the spectacle of the
giant picture being created."

Monsters Inc. will premiere on Disney Cinemagic at 9am and 7pm on Sunday
6 July.

Disney Cinemagic

Disney Cinemagic, part of the Disney-ABC Television Group, is a premium
channel for families and the first place on television to see Disney's latest
animated films such as Pixar's The Incredibles. Subscribers to Disney
Cinemagic will also enjoy regular access to other great Disney favourites
such as Lady and the Tramp and Cinderella Monsters Inc.

The Academy(R) Award-winning creators of "Toy Story" open the door to a
frightfully funny world of monsters and mayhem and scare up lots of laughs in
their new movie, "Monsters, Inc." Featuring the inspired vocal talents of
John Goodman, Billy Crystal, James Coburn, Jennifer Tilly, Steve Buscemi,
Mary Gibbs, John Ratzenberger, Bob Peterson, Frank Oz, and Bonnie Hunt,
"Monsters, Inc." is a Walt Disney Pictures presentation of a Pixar Animation
Studios Film.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Source: Disney Cinemagic

Contact: Kat Taylor, Account Director, Taylor Herring Public Relations Ltd, +44(0)208-206-5151, kat.taylor@taylorherring.com

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