Kidrobot & The Simpsons Announce All New Mini-Figure Series

Kidrobot & The Simpsons Announce All New Mini-Figure Series

NEW YORK, July 14 /PRNewswire/ -- This August, Twentieth Century Fox Licensing and Merchandising and The Simpsons creator, Matt Groening, team up with Kidrobot, the world's premier creator and retailer of limited edition art toys and apparel, to release the first-ever Simpsons vinyl toy mini-figure series. For The Simpsons series, Matt Groening infused the line-up of Springfield citizens with a Kidrobot flavor, seamlessly merging The Simpsons' and Kidrobot's worlds.

The Simpsons x Kidrobot mini series starring ...

-- Homer
-- Marge
-- Bart
-- Lisa
-- Maggie
-- Hippie Homer
-- Mr. Burns
-- Smithers
-- Krusty
-- Sideshow Bob
-- Scratchy
-- Itchy
-- Apu
-- Fat Tony
-- Bumblebee Man
-- Duffman
-- Chief Wiggum
-- Barney
-- Comic Book Guy
-- Funzo
-- Lucius Sweet
-- Three Mystery Figures

With 24 figures in total, The Simpsons will be the biggest Kidrobot-produced mini-figure series to date. Each vinyl stands 3 inches tall, includes a character sticker, and comes blind boxed to preserve its identity. Figures will be sold separately (or can be purchased by the case) for $7.95 at all four Kidrobot stores, kidrobot.com and at select retailers worldwide.

Kidrobot founder Paul Budnitz says, "I have been continually inspired by Matt Groening's art. The toys we've created for The Simpsons are really a mash-up of our Kidrobot-style and Groening's original artwork."

"Kidrobot has created a fantastic toy line that casts The Simpsons characters in a fun, but highly stylized look," said Michael Peikoff, SVP Licensing and Merchandising for Fox Licensing & Merchandising. "This new line is a great new addition for any fan of the show."

About Kidrobot: Founded by designer Paul Budnitz in 2002, Kidrobot is the world's premier creator and retailer of limited edition art toys, apparel and accessories. Kidrobot's limited edition products, a cross between sculpture and conceptual art, have become the perfect medium for international fashion designers, illustrators, and graffiti artists, merging street trends and pop art. Kidrobot operates stores in New York City, San Francisco, Los Angeles and Miami. Kidrobot products can also be found at numerous boutique retailers around the world and online at http://www.kidrobot.com/.

About Twentieth Century Fox Licensing & Merchandising: A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

About THE SIMPSONS: Currently the longest-running sitcom on television, THE SIMPSONS aired its historic 400th episode in May 2007. The critically acclaimed series features Homer, Marge, Bart, Lisa and Maggie Simpson who take traditional family life and turn it upside down. Exploding into a cultural phenomenon in 1990, THE SIMPSONS has remained one of the most visible and marketable properties both domestically and internationally. THE SIMPSONS is noted for its irreverent comedy and famous celebrity guest voices which include, Elizabeth Taylor, Paul Newman, Stephen Hawking, Kiefer Sutherland, Natalie Portman, Simon Cowell, Gore Vidal, U2, Mick Jagger and Aerosmith amongst many others. In January of 2000, the show received a Star on The Hollywood Walk of Fame and in July 2007 the long-awaited feature film arrived in theatres, and, to-date, has grossed over $525 million. The Simpsons Ride launched at Universal Studios in May 2008 in both Orlando and Hollywood.

This multi-Emmy Award(R)-winning series just concluded its 19th season and is currently in production on its 20th. THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the executive producers. Film Roman is the animation house.

20th Century Fox Contact: Brian Reinert
Bender/Helper Impact
Ph: 212.689.6360
brian_reinert@bhimpact.com

Kidrobot Contact: Merryl Spence
Kidrobot, Inc.
Ph: 212-777-7735 X 216
merryl@kidrobot.com

First Call Analyst:
FCMN Contact:

Source: Kidrobot

CONTACT: Brian Reinert of Bender-Helper Impact for 20th Century Fox,
+1-212-689-6360, brian_reinert@bhimpact.com; or Merryl Spence of Kidrobot,
Inc., +1-212-777-7735, ext. 216, merryl@kidrobot.com

Web site:

http://www.kidrobot.com/

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