BET's 'BALDWIN HILLS' Returns For a Second Season With the Show's Highest-Rated Telecast Ever

BET's 'BALDWIN HILLS' Returns For a Second Season With the Show's Highest-Rated Telecast Ever

Tuesday's Debut Stands as One of the Network's Top Series Premieres of the Season

BALDWIN HILLS Enjoys Strong, Consistent Numbers for Its "Sneak Peek" and Premiere Episodes

NEW YORK, July 10 /PRNewswire/ -- BET's critically acclaimed reality show BALDWIN HILLS returned for its second season on Tuesday, July 8 with a 1.2 coverage rating. Nearly 1 million households and 1.5 million viewers tuned in for the series' #1 telecast of all time, as this season introduced five young newcomers and brought back five favorites from season one. BALDWIN HILLS follows the everyday lives of a group of African American teens from a very real and very exclusive Los Angeles enclave called Baldwin Hills.

The second season debut of BALDWIN HILLS stands as one of BET's top series premieres for the 2007-2008 season to date, second only to KEYSHIA COLE: THE WAY IT IS and followed by COLLEGE HILL: ATLANTA.

The strong July 8th official series premiere of BALDWIN HILLS improved on its already stellar "sneak peek" episode that followed BET AWARDS '08 on Tuesday, July 24. That "teaser" episode enjoyed a 1.3 coverage rating, with nearly 1.2 million households and 1.4 million viewers.

BALDWIN HILLS is produced by Michael McNamara, Sheri Maroufkhani and Bill Rademaekers of MCFilmworks, in conjunction with BET Networks. Robyn Lattaker-Johnson (SVP, Development - Original Programming) is the BET executive in charge of the show, with Kevin Morrison as Senior Director of Development.

For more on BALDWIN HILLS, please visit www.bet.com/OnTV/BETShows/bh2/.

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 87 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, a service venture into the lucrative world of ringtones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.

First Call Analyst:
FCMN Contact:

http://www.bet.com

Source: BET Networks

CONTACT: Michelle Clark, +1-212-205-3158, michelle.clark@bet.net, or
Bernadette Simpao, +1-212-205-3154, bernadette.simpao@bet.net, both of BET
Networks

Web site:

http://www.bet.com/OnTV/BETShows/bh2

-------
Profile: intent