TVB Television Broadcasts of Hong Kong Selects Eutelsat EUROBIRD(TM) 9 Satellite for New Multi-Channel Chinese Platform for Europe

TVB Television Broadcasts of Hong Kong Selects Eutelsat EUROBIRD(TM) 9 Satellite for New Multi-Channel Chinese Platform for Europe

PARIS, June 11/PRNewswire-FirstCall/ -- Television Broadcasts Ltd (TVB) of Hong Kong, one of the
world's largest producers and distributors of Chinese programmes, has
selected capacity on the EUROBIRD(TM) 9 satellite operated by Eutelsat
Communications (Euronext Paris: ETL) to launch its new multi-channel digital
platform of Chinese-language channels for satellite homes across Europe.

For the first time in Europe, TVB's subsidiary 'The Chinese
Channel' is offering a line-up of five of the Group's flagship infotainment
channels including "TVBS-Europe" which specialises in Hong Kong drama series,
local news and Chinese community events in Europe. It also comprises four
speciality channels which were launched in first quarter 2008: "TVBN", a
24-hour Hong Kong and global news channel, "TVB Entertainment News" which
focuses on entertainment news from Hong Kong, Korea, Japan, Taiwan, Europe
and the USA, "TVB Classic" which shows nostalgic content, and "TVB Lifestyle"
which specialises in fashion, travel and dining.

The channels are broadcast in Cantonese and uplinked to
EUROBIRD(TM) 9 by Eutelsat's Skylogic affiliate from its teleport in Turin.
Using the slogan "Give me Five!", The Chinese Channel is targeting the
population of half a million Cantonese speakers within EUROBIRD(TM) 9's
pan-European footprint.

Anthony Ho, Controller of the Overseas Satellite Operations
Division of TVB said: "We are delighted to be associated with Eutelsat as our
partner in this venture. To achieve our milestones, Eutelsat provided
considerable technical assistance and advice to TVB, enabling the five
channels to be on air in less than three months. Without this exceptional
level of support we could not have kept to our very tight schedule. We look
forward to further developing our collaboration with Eutelsat into the
future, and also to bringing new television services with Mandarin Chinese
content to Europe".

"Our EUROBIRD(TM) 9 neighbourhood gives TVB the reach, power
and capacity they require for this important new phase in their expansion
across Europe," said Olivier Millies-Lacroix, Eutelsat's Commercial Director.
"This new contract further consolidates the success of EUROBIRD(TM) 9, which
in one year has attracted anchor clients including Hello HD from Hungary and
Tele Columbus from Germany. In addition to offering a strong pan-European
footprint, EUROBIRD(TM) 9's close proximity to our HOT BIRD(TM) neighbourhood
offers broadcasters the potential to tap into satellite homes equipped for
television reception from both neighbourhoods with off-the-shelf double-feed
antennas."

About Eutelsat Communications

Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is
the holding company of Eutelsat S.A.. With capacity commercialised on 24
satellites that provide coverage over the entire European continent, as well
as the Middle East, Africa, India and significant parts of Asia and the
Americas, Eutelsat is one of the world's three leading satellite operators in
terms of revenues. At 31 March 2008, Eutelsat's satellites were broadcasting
almost 3,000 television channels and 1,100 radio stations. More than 1,100
channels broadcast via its HOT BIRD(TM) video neighbourhood at 13 degrees
East which serves over 120 million cable and satellite homes in Europe, the
Middle East and North Africa. The Group's satellites also serve a wide range
of fixed and mobile telecommunications services, TV contribution markets,
corporate networks, and broadband markets for Internet Service Providers and
for transport, maritime and in-flight markets. Eutelsat's broadband
subsidiary, Skylogic, markets and operates services through teleports in
France and Italy that serve enterprises, local communities, government
agencies and aid organisations in Europe, Africa, Asia and the Americas.
Headquartered in Paris, Eutelsat and its subsidiaries employ 538 commercial,
technical and operational experts from 27 countries.

http://www.eutelsat.com

For further information
Press
Vanessa O'Connor
Tel: +33-1-53-98-38-88
voconnor@eutelsat.fr

Frederique Gautier
Tel: +33-1-53-98-38-88 Tel: +33-1-53-98-38-88
fgautier@eutelsat.fr

Investors
Gilles Janvier
Tel: +33-1-53-98-35-30
investors@eutelsat-communications.com

For more information on The Chinese Channel please contact:

Alice Cheng
Assistant Marketing Manager
Tel. +44-208-614-8355
alicec@chinese-channel.co.uk

http://www.chinese-channel.co.uk/

Source: Eutelsat Communications

For further information: Press: Vanessa O'Connor, Tel: +33-1-53-98-38-88, voconnor@eutelsat.fr. Frederique Gautier, Tel: +33-1-53-98-38-88 Tel: +33-1-53-98-38-88, fgautier@eutelsat.fr. Investors: Gilles Janvier, Tel: +33-1-53-98-35-30, investors@eutelsat-communications.com. For more information on The Chinese Channel please contact: Alice Cheng, Assistant Marketing Manager, Tel. +44-208-614-8355, alicec@chinese-channel.co.uk, http://www.chinese-channel.co.uk/

-------
Profile: intent