TTB Marketplace Signs Debut Apparel Licensing Agreement With Nickelodeon

TTB Marketplace Signs Debut Apparel Licensing Agreement With Nickelodeon

Full Lineup of Characters from Nickelodeon Brands Now Available for Personalized Apparel through TTB Marketplace Online Retail Partners

ERLANGER, Ky., June 11 /PRNewswire/ -- TTB Marketplace LLC, a premier online brand development and performance resource for licensed character products, today announced its debut agreement with Nickelodeon, the most-watched television network by kids in the United States, to offer a full array of apparel and sportswear options featuring the complete lineup of Nickelodeon characters. TTB Marketplace will be able to offer officially licensed Nickelodeon apparel, showcasing all of Nickelodeon's characters, from the widely popular to those supporting characters that are rarely seen in merchandise lines.

In addition to offering a wider variety of characters than the mainstream retail stores make available, TTB Marketplace e-tail partners TysToyBox.com and AllAboardToys.com will be able to offer personalization options for consumers seeking Nickelodeon apparel via their online stores. The multi-year agreement between TTB Marketplace and Nickelodeon covers apparel and sportswear licenses only, extending across all of Nickelodeon's current brands including: Blue's Clues; Dora the Explorer; Go!, Diego, Go; Avatar the Last Airbender; The Backyardigans; SpongeBob SquarePants; The Wonderpets!; and Ni-hao, Kai Lan.

"We are very excited to be the sole online-only destination for the full breadth of Nickelodeon characters," said Ty Simpson, CEO of TTB Marketplace. "Some characters don't get as much attention in merchandise, and we can now supply apparel for Boots as well as Dora, Mr. Salt from Blue's Clues, and SpongeBob's pals Sandy or Gary through our agreement with Nickelodeon. Character enthusiasts will be able to find apparel items that big-box retailers can't offer, and they'll even be able to personalize many pieces to truly claim these characters as their own."

"Nickelodeon's characters are beloved, and the demand is growing for apparel options beyond the main stars of each show," said Hal Snik, senior vice president of domestic licensing for Nickelodeon. "The TTB Marketplace platform is well suited to support Nickelodeon's whole family of characters, allowing us to better meet the demands of Nickelodeon character fans who can't always find their favorites on traditional store shelves."

The newly expanded Nickelodeon apparel and sportswear options will become available via TysToyBox.com and AllAboardToys.com beginning in July.

Financial terms of the agreement were not disclosed.

About TTB Marketplace

TTB Marketplace is a leading brand license destination for family and entertainment characters. The TTB Marketplace team focuses on integrating each brand's online presentation and performance, from retail operations and direct product sales to end-to-end e-commerce solutions and strategies specifically for the licensing industry. TTB Marketplace works with over 200 suppliers and more than 25 Licensors/Licensing Agents, selling over 10,000 unique products consisting of children's licensed branded toys and toy-related products that include apparel, school supplies, home décor, DVDs, costumes, party supplies, video games and more. TTB Marketplace's multi-channel online sales and distribution network includes top retailers TysToyBox.com, AllAboardToys.com and Amazon.com, licensing innovators HIT Entertainment and VIZ Media and fulfillment leader CommerceHub. Combined, the newly-merged Ty's Toy Box and All Aboard Toys is the largest independent toy destination for licensed character merchandise available online. For more information, please visit http://www.ttbmarketplace.com/.

First Call Analyst:
FCMN Contact:

Source: TTB Marketplace LLC

CONTACT: LaRae Marsik, +1-303-471-4511, larae@octoberstrategies.com, or
Joanne Dant, +1-303-346-5527, joanne@octoberstrategies.com, both of October
Strategies for TTB Marketplace LLC

Web site:

http://www.ttbmarketplace.com/

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