Sylvester Stallone's Return as RAMBO is Explosive in All Media

Sylvester Stallone's Return as RAMBO is Explosive in All Media

Proving Even The Digital Age Can't Slow Him Down, The Home Entertainment Debut of Lionsgate(R)'s RAMBO Proved Dominant On DVD, Blu-ray, The iTunes Store & iTunes Digital Copy

RAMBO Sells Two Million DVD Units In The United States and Canada During First Week

SANTA MONICA, Calif. and VANCOUVER, British Columbia, June 9
/PRNewswire-FirstCall/ -- One of the silver screen's most legendary characters returned with a bang as John Rambo proved he is still a force in today's digital age. The home entertainment debut of RAMBO from Lionsgate(R) (NYSE:LGF), the leading next generation major studio, left a wake of destruction in its path as the franchise proved dominant across all revenue channels including DVD, Blu-ray, the iTunes Store (www.itunes.com) and iTunes Digital Copy.

The RAMBO DVD debuted at number one on the home video rental charts and was number two on the sales charts among this week's DVD releases. The non- stop, action-packed thrill ride finished the week with two million units sold. Additionally, the Blu-ray release of RAMBO debuted at number one as it marked one of the best Blu-ray debuts to date. Packaged media was not the only place where Rambo still packs a punch. The release, which earned over $100 million worldwide during its theatrical run, came out of its first weekend as the number one movie download on the iTunes Store. Lionsgate also released Rambo: The Complete Collector's Set, a special collectible DVD set containing all four films and a bonus disc of special features as well as the Rambo: I-III Blu-Ray Box Set on May 27th.

"John Rambo is as explosive on home entertainment as he is in the Burmese jungle. The Rambo franchise continues to be strong during the digital age because it appeals to a very fervent fan base that receives its entertainment in many different formats from packaged media to all other digital options," said Ron Schwartz, Lionsgate General Manager and Executive Vice President. "The Rambo series has been a jewel of the Lionsgate library and this new installment to the franchise is an action-packed movie that has obviously thrilled old and new Rambo fans alike."

Lionsgate remains at the cutting edge of adopting new digital technologies for its current releases and its vast filmed entertainment library and supports technologies designed to foster the adoption, efficiency and quality of digital downloads throughout the motion picture and television marketplace. This is highlighted by its recent deal with Apple to provide Digital Copy for iTunes customers who purchase select DVDs with an additional iTunes Digital Copy of the movie.

The Rambo: 2-Disc Special Edition and Rambo: 2-Disc Blu-Ray are among the first to take advantage of the groundbreaking deal with Apple. Both products are packaged with a standard-definition digital copy of the feature film for iTunes and Windows Media, providing a consumer-friendly way to transfer the feature film from a DVD to iTunes that can then be viewed on a PC or Mac(R), iPod(R) with video, iPhoneT or on Apple TV(R).

SYNOPSIS/EXTRA FEATURES

Starring Academy Award(R) nominee Sylvester Stallone (Rocky), who also co- wrote and directed the film, this latest installment of the hit franchise finds our hero John Rambo on a mission to save a group of Christian aid workers who have been kidnapped by Burmese soldiers. Rambo has retreated to a simple life in a rural Thai village near the Burmese border. He captures snakes for local entertainers and transports groups in his old PT boat. Following repeated pleas, Rambo helps ferry a group of Christian aid workers into war-torn Burma for a humanitarian mission, where local villagers are regularly tortured and massacred by sadistic Burmese soldiers. The mission is going well until the village is attacked, and the missionaries are taken prisoner by the soldiers. The missionaries' minister enlists Rambo to help him rescue his group in the midst of a deadly civil war.

2-DISC DVD SPECIAL FEATURES

DISC ONE:

-- Audio Commentary by Sylvester Stallone

-- Deleted Scenes

-- "Legacy of Despair: The Struggle in Burma" featurette

-- "It's a Long Road: Resurrection of an Icon" featurette

-- "A Score to Settle: The Music of Rambo" featurette

-- "The Art of War: Completing Rambo" featurette

-- "The Weaponry of Rambo" featurette

-- "A Hero's Welcome: Release & Reaction" featurette

DISC TWO

-- Digital Copy of the feature film

2-DISC BLU-RAY SPECIAL FEATURES

DISC ONE

-- Audio commentary with Sylvester Stallone (featuring a Blu-ray exclusive
expanded option that takes the viewer beyond the film with extended and
Bonus View T Picture-in-Picture exploration into the film's casting,
locations and other filmmaking secrets.)

-- Deleted Scenes

-- "It's a Long Road: Resurrection of an Icon" featurette

-- "A Score to Settle: The Music of Rambo" featurette

-- "The Art of War: Completing Rambo" featurette

-- "The Weaponry of Rambo" featurette

-- "A Hero's Welcome: Release & Reaction" featurette

-- "Legacy of Despair: The Struggle in Burma" featurette

-- Rambo series Trailer Gallery

-- MoLog T

DISC TWO

-- Standard Definition Digital Copy of the feature film

RAMBO: THE COMPLETE COLLECTOR'S SET containing all four films with a bonus
disc of special features in a collectible tin and the RAMBO: I-III BLU-RAY
BOX SET also made their retail debut on May 27th.

ABOUT LIONSGATE

Lionsgate is a leading next generation filmed entertainment studio with a major presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on- demand and digitally delivered content. The Company is leveraging its content leadership and marketing expertise through a series of partnerships that include the operation of the highly successful FEARNet branded VOD and Internet horror channel with Sony and Comcast, the recent announcement of the fall 2009 launch of a new premium entertainment channel with partners Viacom, Paramount Pictures and MGM, investment in the leading young men's digital distribution platform Break.com, ownership of the premier independent television syndication company Debmar-Mercury LLC and an alliance with independent filmed entertainment production and distribution company Roadside Attractions. Lionsgate also has forged partnerships with leading content creators, owners and distributors in key territories around the world, including Televisa in the U.S. and Latin America, StudioCanal in the UK, Hoyts and Sony in Australia and Eros International in India.

The Company has generated more than $450 million at the North American theatrical box office in the past year and has released a string of hits including The Forbidden Kingdom, Tyler Perry's Meet The Browns, The Bank Job, Rambo, The Eye, Saw IV, Tyler Perry's Why Did I Get Married?, Good Luck Chuck, 3:10 To Yuma and War, most of which have opened at #1 or #2 at the box office. The Company has also forged leadership positions in television and home entertainment with the production of such critically-acclaimed television series as Weeds and Mad Men, the distribution of Tyler Perry's House of Payne, Family Feud, South Park, Trivial Pursuit and The Dead Zone, among others, and approximately 9% market share and the industry's leading box office-to-DVD conversion rate in home entertainment. Lionsgate handles a prestigious and prolific library of approximately 12,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand is synonymous with entrepreneurial innovation and original, daring, quality entertainment in markets around the globe.

For Press Inquiries Contact:
Lionsgate
Jodie Magid/Jennifer Sandler
212-386-6885/ 310-255-4072
Jmagid@lionsgate.com/jsandler@lionsgate.com

For Lionsgate Corporate Inquiries, Contact:
Peter D. Wilkes Kelli Easterling
310-255-3726 310-255-4929
pwilkes@lionsgate.comkeasterling@lionsgate.com

First Call Analyst:
FCMN Contact: kwalsh@lionsgate.com

Source: Lionsgate

CONTACT: Press, Jodie Magid, +1-212-386-6885, Jmagid@lionsgate.com, or
Jennifer Sandler, +1-310-255-4072, jsandler@lionsgate.com, or Corporate, Peter
D. Wilkes, +1-310-255-3726, pwilkes@lionsgate.com, or Kelli Easterling,
+1-310-255-4929, keasterling@lionsgate.com, all of Lionsgate

Web site:

http://www.lionsgate.com/

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